Uppsala Region bans fossil fuel advertising

Three regions with a combined population of 4.6 million have decided to ban fossil fuel advertising on public transportation.

The Stockholm and Västra Götaland regions previously decided to ban fossil fuel advertising in areas under political control. In February, the Uppsala Region, with just over 400,000 residents, followed suit. As a result, 4.6 million residents—nearly half of Sweden’s population—will no longer be exposed to fossil fuel advertising on public transportation and in many other settings.

The local bans vary slightly in their wording. In the Uppsala Region, regulations have so far been introduced to ban fossil fuel advertising at public transportation stops. The ban covers:

  • Vehicles and goods/products that are powered wholly or partly by fossil fuels

  • Gas stations' advertising of gasoline, diesel, or other fossil fuels

  • Air transport

  • Charter trips where the advertiser offers only air travel

You can read more about the new rules in Region Uppsala below.

Region Uppsala Signs Agreement for Advertising at Bus Stops. Press release from Region Uppsala.

Guidelines for Advertising and Public Information in Public Transportation within Region Uppsala, Documents and Minutes, Region Uppsala (55/24).

Bans advertising for fossil fuels and charter flights—criticized by the Moderates. Article summary.

Disagreement over advertising on buses. Article in Uppsala Nya Tidning,

Liam Killeen