Briefings

In addition to these shorter briefings, please see our fuller reports and toolkits on this page.

Our joint briefing signed by 13 climate and creative industry organisations argues that ending the promotion of fossil fuels can help ease the energy crisis, and that continued fossil fuel advertising directly contradicts the emergency demand-reduction policies that governments are putting in place.

The Paris Olympics in July and August 2024 was meant to be the greenest games ever, but sponsorship from major polluters meant the famous logo looked more like Olympic smoke rings. Our briefing explains why Toyota, Air France and ArcelorMittal were the wrong sponsors for the Games.

In July 2023, we published a briefing paper on the issue of electric car advertising and their ecological and social costs, posing the question whether these adverts are signifiers of a transition from carmakers to low-carbon transport or a way to promote their green credentials.

In June 2023, our ‘Emerging Issues’ briefing explored other sectors relevant to high-carbon advertising including meat, dairy, cruises and fast fashion.

In November 2022, we published a briefing note with novel evidence on the links between car advertising, car ownership and public transport use in England and London.