Digital advertising screens require a large amount of energy to operate. One double-sided screen on a bus stop requires the same amount of energy as 4 average UK homes. One large digital screen as seen on the sides of busy roads requires the same electricity as 11 average UK homes. Even with a switch to renewable energy, we will be unable to meet our net zero greenhouse gas emissions targets without reducing demand for electricity. This includes wasteful, unnecessary and harmful advertising on digital screens.
Local residents can oppose new screens at the planning application stage before they are built.
This is our quick guide to opposing planning applications in the UK for new billboards in your area:
Make a formal objection to planning applications for new billboards (see Adfree Cities page).
Ask your neighbours and friends to object too. The more people that object the better.
Write to your local councillors to let them know your views on outdoor advertising. Be sure to include your postcode so they know you’re a resident in their ward.
Get involved in your area
The Badvertising campaign is working with the Adfree Cities network of local groups in towns and cities across Britain to take action against harmful advertising.
Want to see your council taking bolder action on advertising? Join an existing ‘Adblock group’ or start one in your local area.