Ministry for The Climate Emergency
New public health information campaign sheds light on the latest ‘commerciogenic’ disease plaguing our societies: ‘CARWASH'
Following previous health warnings from the Ministry for the Climate Emergency about the dangers of brain pollution - its new public health information campaign sheds light on the latest ‘commerciogenic’ disease plaguing our societies: ‘CARWASH'.
The condition is chronic in modern societies and results from a deluge of carmakers' adverts filled with natural landscapes and open roads, encouraging people to buy bigger, more dangerous SUV models. Their adverts make a deep imprint in our brains via slick marketing campaigns and vague 'green' credentials, all the while boosting demand for these heavy, huge and highly polluting models, with SUVs producing 20% more CO2 emissions on average than conventional cars.
The condition is chronic in modern societies and results from a deluge of carmakers' adverts filled with natural landscapes and open roads, encouraging people to buy bigger, more dangerous SUV models. Their adverts make a deep imprint in our brains via slick marketing campaigns and vague 'green' credentials, all the while boosting demand for these heavy, huge and highly polluting models, with SUVs producing 20% more CO2 emissions on average than conventional cars.
This new warning coincides with Paris' vote to triple parking fees for SUVs in the capital, a clear sign that city dwellers are tired of massive cars dominating their streets.
The vote follows a trend of decisions in Paris - including gradually banning diesel vehicles and increasing bicycle lane capacity - that signal a clear shift away from car-centric, congested cities and towards climate-conscious planning that priorises public space and safety. According to polling conducted before the vote, more than 6 out of 10 Parisians were in favour of increasing parking charges for large, heavy and more polluting vehicles, and the majority have a negative opinion of SUVs overall.
This warning from the Ministry for the Climate Emergency is unequivocal. Carmakers spent an estimated $42 billion on marketing in 2022 to hide the toxic reality, but the people want safe, clean streets, and it's clearer than ever that SUVs provide neither. It's time for an end to SUV advertising to reduce demand for city-clogging tanks that fuel the climate crisis, and instead to start creating better public spaces that work for people and planet.
Have you heard of TOYNOCA®, the once-polluting car maker re-invented as a clean mobility company?
TOYNOCA® – We need to apologise
What if the world's biggest car maker by sales admitted its mistakes of the past and apologised for not taking global heating seriously, for still planning to make millions of polluting cars, for persuading people to drive ever bigger cars, for greenwash, and for lobbying to weaken and delay climate action?
TOYNOCA® – Vision 2024
What if the same company committed to rapid, overdue change of direction, and pledged to provide ways of getting around that gave us clean air and were fit for the climate emergency? Welcome to that rebrand, and TOYNOCA®’s Vision 2024 rebrand. This makeover means no more polluting personal vehicles, new, integrated electric ways to get around from trikes to trams, paying for the damage of pollution, and giving nature and climate a veto on company decisions.
Planes on the Brain: New Ministry for The Climate Emergency Campaign on dangers of aviation
With the human and climate consequences of aviation well known, and no credible industry climate plan, or credible regulation of its advertising, the Ministry for the Climate Emergency has launched a public information campaign to warn people of the dangers of aviation advertising, calling on people to protect themselves and support moves for new ad controls.
This warning from the Ministry for the Climate Emergency is unequivocal. Adverts by airline companies are a danger to people’s health and that of our planet. By promoting flying as a desirable activity - airline advertising further entrenches the public health and climate emergency worsened by aviation pollution. Research shows the impact of airline advertising adding up to 34 million tonnes of CO2 emissions per year. It is time that Governments grounded this reckless advertising that fries our brains as much as the planet.
What is brain pollution?
We all have Brain Pollution. We must act now before it is too late for us and the climate emergency.
The Ministry for the Climate Emergency is a Badvertising campaign to raise public awareness of the dangers of #BrainPollution from the advertising of high-carbon products and lifestyles.
“The brain pollution of advertising is one of the least talked about and understood aspects of the climate and public health crises. We need to end the badvertising that undermines climate action for both our health and our ultimate survival.”
Our International Campaign
Campaign materials
We have created campaign materials (logos, billboards for printing, billboards for screens etc) for eight different countries in their languages:
Danmark, France, Deutschland, Sverige, Italia, España, the UK and the US. Click the download button below to be taken to a folder which contains all the materials.