Every person in the UK is able to report an advert to the Advertising Standards Authority (ASA). The ASA has previously banned adverts for Shell, HSBC, Toyota and other polluting companies for greenwashing or promoting environmentally irresponsible behaviour.
If you are concerned about an advert, for example if it makes environmental claims that seem false or misleading, visit https://www.asa.org.uk/make-a-complaint.html to log your complaint.
The limits of the ASA
The ASA is a self-funded regulator, with its governing body made up of representatives from the private industry. The regulator is unable to fine or legally penalise any advertiser found to be in breach of the Codes. Read more in our report:
The value of making a complaint to the ASA
Despite the flaws in the current process, making a complaint to the Advertising Standards Agency is currently the only way to officially object to the content of harmful adverts.
We can all make a complaint as individuals. But taking collective action is more effective, for example as part of a parents’ or environmental group. If you are making a complaint to the ASA, let us know as we may be able to support you.
