Brain pollution

What is brain pollution?

We all have Brain Pollution. We must act now before it is too late for us and the climate emergency.

The Ministry for the Climate Emergency is a Badvertising campaign to raise public awareness of the dangers of #BrainPollution from the advertising of high-carbon products and lifestyles.

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The brain pollution of advertising is one of the least talked about and understood aspects of the climate and public health crises. We need to end the badvertising that undermines climate action for both our health and our ultimate survival.
— Dr. Chris Van Tulleken

Our International Campaign