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    <loc>https://www.badverts.org/the-evidence-and-the-problem</loc>
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    <lastmod>2025-12-02</lastmod>
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      <image:title>Learn</image:title>
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      <image:title>Learn</image:title>
      <image:caption>Figure 1: Data adapted from Advertising Association, WARC (2018)</image:caption>
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      <image:title>Learn - Airline advertising</image:title>
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      <image:title>Learn - Fossil fuel advertising</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1596104122991-2RWM6MFF8HBX79LNB1KS/BADpageimage_problem1a.jpg</image:loc>
      <image:title>Learn - Car advertising</image:title>
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  <url>
    <loc>https://www.badverts.org/home-old</loc>
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    <lastmod>2025-12-05</lastmod>
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      <image:title>Home-old</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d1c689b4-ef15-4a6b-9240-f937a08e3d1f/BADpageimage_home1a+%281%29.webp</image:loc>
      <image:title>Home-old</image:title>
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      <image:title>Home-old - Order the Badvertising book</image:title>
      <image:caption>Use our 25% discount code: BADVERTISING25</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/aba0055f-e47a-49c8-baa8-312eda17d7b0/logo_faux_UK_colour-2.png</image:loc>
      <image:title>Home-old - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/74d1f466-cb4f-4325-b990-ed1bfc1352eb/FossilAds_Homepage1.jpg</image:loc>
      <image:title>Home-old - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/62617dde-8463-4f7a-b0b5-943c9d05d247/OECD+hero+image+for+web+2400x1322.png</image:loc>
      <image:title>Home-old - Order the Badvertising book</image:title>
      <image:caption>Use our 25% discount code: BADVERTISING25</image:caption>
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  </url>
  <url>
    <loc>https://www.badverts.org/latest</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/around-the-world-in-8-high-carbon-ad-bans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9886f436-4b0f-4c5e-a271-9f32963e8c30/RFV_visual3.jpg.webp</image:loc>
      <image:title>Latest news - Around the world in 8 high-carbon ad bans - Make it stand out</image:title>
      <image:caption>Campaigners from Reclaim Fossielvrij protest for an end to fossil fuel advertising in Amsterdam, The Netherlands. Credit: Reclaim Fossielvrij.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/portsmouth-council-to-restrict-adverts-for-fossil-fuels-petrol-diesel-cars-and-single-use-plastics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0ec564c5-1748-4d7a-bd64-622739e59c78/Lizze+Rose%2C+Revolution+Plastics+Institute+event%2C+Portsmouth+University%2C++October+2025.JPG</image:loc>
      <image:title>Latest news - Portsmouth Council to restrict adverts for fossil fuels, petrol-diesel cars and single use plastics - Make it stand out</image:title>
      <image:caption>Ahead of Portsmouth Council’s decision, campaigners and academics discuss policy measures to end advertising for harmful products at a University of Portsmouth event in October 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/78a90bc4-0d6e-4a46-b471-f8c30fd84fb1/Nicola+Wilks%2C+Portsmouth+Uni%2C+Revolution+Plastics+Institute+event+October+2025.JPG</image:loc>
      <image:title>Latest news - Portsmouth Council to restrict adverts for fossil fuels, petrol-diesel cars and single use plastics - Make it stand out</image:title>
      <image:caption>Nicola Wilks from Adfree Cities discusses advertising bans at a University of Portsmouth event in October 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/7bb06082-719a-4ed6-a9d8-43e0f93d989e/Revolution+Plastics+Institute+event+at+Portsmouth+Uni%2C+October+2025.JPG</image:loc>
      <image:title>Latest news - Portsmouth Council to restrict adverts for fossil fuels, petrol-diesel cars and single use plastics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/the-biggest-threat-to-the-olympic-dream-is-fossil-fuels-winter-athletes-push-the-ioc-to-reconsider-polluting-sponsors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b5905812-607e-4a85-8365-fa79d2a50456/Screenshot+2026-02-11+at+10.08.10.png</image:loc>
      <image:title>Latest news - “The biggest threat to the Olympic dream is fossil fuels”: Winter athletes push the IOC to reconsider polluting sponsors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ae781a63-8486-4f4b-9e05-728fbab3db5f/Screenshot+2026-02-11+at+10.10.07.png</image:loc>
      <image:title>Latest news - “The biggest threat to the Olympic dream is fossil fuels”: Winter athletes push the IOC to reconsider polluting sponsors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/florence-city-council-passes-fossil-ad-ban-in-run-up-to-winter-games</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b108a758-cc30-4c8e-9105-bf6212d96c4b/Florence%2C_Italy_%28Unsplash_pRU-VnBVJMQ%29.jpg</image:loc>
      <image:title>Latest news - Florence City Council passes fossil ad ban in run up to Winter Games - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/575a100a-bf67-4e78-b24a-39892f27c1b8/Olympics+Torches.png</image:loc>
      <image:title>Latest news - Florence City Council passes fossil ad ban in run up to Winter Games - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/dbd05eb7-870d-4c4f-a0c0-7433f1473778/39ea87_98d8de02a1804e02b67096daa4924441%7Emv2+%281%29.png</image:loc>
      <image:title>Latest news - Florence City Council passes fossil ad ban in run up to Winter Games - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/2928c5e8-c79f-4fc9-ac25-af743283624d/Polling+5.png</image:loc>
      <image:title>Latest news - Florence City Council passes fossil ad ban in run up to Winter Games - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/573c5994-b89d-45b1-b696-b03b8a9334d4/Untitled+4.png</image:loc>
      <image:title>Latest news - Florence City Council passes fossil ad ban in run up to Winter Games - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/new-polling-finds-8-out-of-10-in-olympic-host-nations-want-winter-sports-to-stop-advertising-fossil-fuels</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9386e2fe-6e67-42c4-9148-319483d9bac8/Polling+10.png</image:loc>
      <image:title>Latest news - New polling finds 8 out of 10 in Olympic host nations want winter sports to stop advertising fossil fuel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/88e773d4-a137-4a4a-aac4-0948c1c2ed66/Polling+5.png</image:loc>
      <image:title>Latest news - New polling finds 8 out of 10 in Olympic host nations want winter sports to stop advertising fossil fuel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a3fee9ab-8ba6-4e2d-b5d4-3de7d719cabd/Polling+6.png</image:loc>
      <image:title>Latest news - New polling finds 8 out of 10 in Olympic host nations want winter sports to stop advertising fossil fuel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a61d89bc-d7cb-42f2-8162-b3cfe94c730f/Polling+7.png</image:loc>
      <image:title>Latest news - New polling finds 8 out of 10 in Olympic host nations want winter sports to stop advertising fossil fuel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/how-we-can-end-polluting-advertising-in-london</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/cff9f7e3-50db-47e0-8cdd-db399fcc82d8/Fossil+Ads+Station+Domination_11.jpg</image:loc>
      <image:title>Latest news - How we can end polluting advertising in London - Make it stand out</image:title>
      <image:caption>If you saw ads for cigarettes on the tube you’d be shocked, so why do we accept ads for polluting products like fossil fuels, cars and flights? We recently took over Southwark station with spoof adsok-over-southwark-station-calling-for-london-to-end-ads-promoting-pollution making exactly this point.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/2c3f65f1-898f-4e71-b2bb-f900f0e458af/Platforming_pollution_19.11%283%29.jpg</image:loc>
      <image:title>Latest news - How we can end polluting advertising in London - Make it stand out</image:title>
      <image:caption>From left: Andrew Simms, Caroline Russell, Dr Viki Harvey, Maria Brauer (on screen).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/we-just-took-over-southwark-station-calling-for-london-to-end-ads-promoting-pollution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/cff9f7e3-50db-47e0-8cdd-db399fcc82d8/Fossil+Ads+Station+Domination_11.jpg</image:loc>
      <image:title>Latest news - We took over Southwark station calling for London to end ads promoting pollution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ff1e6813-2370-473c-9775-d916d53e24db/Fossil+Ads+Station+Domination_18.jpg</image:loc>
      <image:title>Latest news - We took over Southwark station calling for London to end ads promoting pollution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3118e057-f469-432b-9118-8534f11bcbe2/Fossil+Ads+Station+Domination_6.jpg</image:loc>
      <image:title>Latest news - We took over Southwark station calling for London to end ads promoting pollution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/uk-newspapers-gave-more-space-to-adverts-for-polluting-travel-than-to-reporting-the-climate-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/723a39a1-ddb2-4004-a850-39cb58f9e18a/promoting-pollution-cover_mock+%281%29.jpg</image:loc>
      <image:title>Latest news - UK newspapers gave more space to adverts for polluting travel than to reporting the climate crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/stockholm-leads-the-way-with-a-fossil-fuel-advertising-ban</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/995ecdcd-622b-4bbd-8413-636783ba5f4a/Stockholm.png</image:loc>
      <image:title>Latest news - Stockholm leads the way with a fossil fuel advertising ban - Make it stand out</image:title>
      <image:caption>Image: Visit Stockholm</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/c33eabaa-d809-4fff-93ab-1ce47b1e7f77/kevin-jiner-fwn2DWClrzk-unsplash.jpg</image:loc>
      <image:title>Latest news - Stockholm leads the way with a fossil fuel advertising ban - Make it stand out</image:title>
      <image:caption>Photo: Kévin Jiner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e8b6d070-3943-46c6-9f49-55c50a2559c7/Stockholm+2.png</image:loc>
      <image:title>Latest news - Stockholm leads the way with a fossil fuel advertising ban - Make it stand out</image:title>
      <image:caption>Photo: Philip Myrtorp</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/turning-point-for-winter-sports-as-preem-ends-vasaloppet-sponsorship</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-25</lastmod>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/uk-ad-watchdog-asa-asked-to-investigate-its-own-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-08</lastmod>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/ex-wpp-president-awarded-foreign-office-oversight-role</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/itv-report-on-totalenergies-sportswashing-at-the-2025-tour-de-france</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/7cdfaf4c-9baf-4e70-9d09-a02d7dc3e617/Total+rebrand.png</image:loc>
      <image:title>Latest news - ITV report on TotalEnergies sportswashing at the 2025 Tour de France - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/tfl-lawfully-entitled-to-adopt-low-carbon-ad-policy-say-lawyers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/4f4328a0-beb7-4c5c-91c3-3b0848610f99/Canary+wharf_Jun22_1200.jpeg</image:loc>
      <image:title>Latest news - TfL “lawfully entitled” to adopt Low-Carbon Ad Policy, say lawyers - Make it stand out</image:title>
      <image:caption>BP advert at Canary Wharf tube station, 2022. Image creed: Fossil Free London</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1866f849-6528-423f-a714-b0a775f4e541/0Persbericht_WIN_Savannah-van-den-Roovaart-scaled.jpg</image:loc>
      <image:title>Latest news - TfL “lawfully entitled” to adopt Low-Carbon Ad Policy, say lawyers - Make it stand out</image:title>
      <image:caption>Campaigners celebrate The Hague court ruling. Image credit: Reclame Fossielvrij</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/53a40f85-3ee6-432f-afa3-41138b921048/Screenshot+2025-07-23+at+12.40.15.png</image:loc>
      <image:title>Latest news - TfL “lawfully entitled” to adopt Low-Carbon Ad Policy, say lawyers - Make it stand out</image:title>
      <image:caption>Image from the Fossil Fuel Ads Make Us Sick campaign, Canada. Credit: Canadian Association of Physicians for the Environment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/fifa-mens-world-cup-2026-will-be-most-polluting-ever-and-promote-oil-giant-aramco-new-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e0fd7d4c-cc89-488b-8e50-4c3d731cf756/josh-power-byRCfbkd8AY-unsplash.jpg</image:loc>
      <image:title>Latest news - FIFA Men’s World Cup 2026 will be most polluting ever and promote oil giant Aramco - new research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/mps-say-fossil-fuel-marketing-is-a-co-ordinated-strategy-to-delay-structural-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0ed6aaeb-adc0-4786-8ab2-80a0d9ea56f2/Fossil+fuel+advertising+debate%2C+UK+Parliament%2C+7th+July+2025.jpg</image:loc>
      <image:title>Latest news - UK Members of Parliament say fossil fuel marketing is “a co-ordinated strategy” to delay structural change - Make it stand out</image:title>
      <image:caption>Above: UK Members of Parliament debate a petition to ban fossil fuel advertising and sponsorship, 7 July 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0557ac38-2a0e-4284-938c-22a7462b786b/Ban+Big+Oil+Ads_parliament+demo_credit+Fossil+Free+London.jpeg</image:loc>
      <image:title>Latest news - UK Members of Parliament say fossil fuel marketing is “a co-ordinated strategy” to delay structural change - Make it stand out</image:title>
      <image:caption>Demonstration outside Westminster on the day of the debate. Credit: Fossil Free London</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d87b02c2-bad0-4994-866f-0b073221b047/Canary+wharf_Jun22_1200.jpeg</image:loc>
      <image:title>Latest news - UK Members of Parliament say fossil fuel marketing is “a co-ordinated strategy” to delay structural change - Make it stand out</image:title>
      <image:caption>BP ads in Canary Wharf, 2022, credit Fossil Free London. The influence of fossil fuel advertising on decision makers was raised in the debate, with DeSmog research revealing that over 240 fossil fuel campaigns ran across the TfL network in six years, with companies like BP booking out every ad space in Westminster and St James’ Park stations on several occasions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1629dcf1-b33f-4b9f-8984-41169eb53c1b/Drop+Shell+Wunderman+Thompson+agency+protest_2023_credit+Angela+Christofilou.JPEG</image:loc>
      <image:title>Latest news - UK Members of Parliament say fossil fuel marketing is “a co-ordinated strategy” to delay structural change - Make it stand out</image:title>
      <image:caption>Campaigners protest for an end to fossil fuel advertising (June 2023). Photo credit Angela Christofilou.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/uk-ad-industry-calls-for-fossil-ad-ban</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/08b77a88-c24d-46f9-9ad4-7622e071e2f2/download+%283%29.jpeg</image:loc>
      <image:title>Latest news - UK ad industry calls for ‘tobacco-style’ ban on fossil fuel marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0323d5c9-6194-4b37-97e9-a12e966e4e67/Chris+petition.png</image:loc>
      <image:title>Latest news - UK ad industry calls for ‘tobacco-style’ ban on fossil fuel marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ff0b8f6f-cb05-43d0-a951-402ec400e276/Air+pollution.png</image:loc>
      <image:title>Latest news - UK ad industry calls for ‘tobacco-style’ ban on fossil fuel marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/hague-fossil-ad-ban-sets-new-bar-action-against-polluting-ad</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/973d1868-5922-4614-b69d-3b4eace87fde/Screenshot+2025-06-05+125107.png</image:loc>
      <image:title>Latest news - The Hague's fossil ad ban sets new bar for action against polluting ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3ed45f6d-1478-461f-9d4a-6d1fc476637d/Dutch+green.jpg</image:loc>
      <image:title>Latest news - The Hague's fossil ad ban sets new bar for action against polluting ads</image:title>
      <image:caption>Photo: Getty Images</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/comrades-marathon-sportswashing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a2a6ab29-29fc-4fa6-acb3-afc0b36b1d9d/comrades7.jpeg</image:loc>
      <image:title>Latest news - Comrades Marathon - replacing one fossil fuel sponsor with another - Make it stand out</image:title>
      <image:caption>Comrades Marathon. Photo: Africa Marathons</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ce5142d2-71a0-4c0c-a784-b23ebbabe64f/Jasmin-Paris.jpg</image:loc>
      <image:title>Latest news - Comrades Marathon - replacing one fossil fuel sponsor with another - Make it stand out</image:title>
      <image:caption>Jasmin Paris. Photo: Scottish Athletics</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/oil-giant-winter-olympic-sponsor-melting-the-snow-winter-sports-depend-on</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/872052da-4c6e-401f-9062-9b30f274b8c8/Badvertising_Melting-olympics_mock+%281%29.jpg</image:loc>
      <image:title>Latest news - Oil giant Winter Olympic sponsor melting the snow winter sports depend on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-totalenergies-and-the-highway-to-climate-hell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/6ceeff3d-4408-4bab-a8f0-e70dfc99df29/IMG_4622.JPG</image:loc>
      <image:title>Latest news - Badvert of the Month: TotalEnergies and the Highway to Climate Hell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/c77032f8-bdb9-48c8-b9a0-d0010b9d4469/IMG_4623.JPG</image:loc>
      <image:title>Latest news - Badvert of the Month: TotalEnergies and the Highway to Climate Hell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/chris-packham-calls-on-uk-government-to-ban-fossil-fuel-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3b4c03dd-362a-4616-8499-2badbc3bff96/Chris+Packham.jpg</image:loc>
      <image:title>Latest news - Chris Packham calls on UK government to ban fossil fuel advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9a9d1f27-dab8-4051-a4b9-fd90a738c432/BP+Darren+Cullen+-+we+burn+planets+2025+900.jpg</image:loc>
      <image:title>Latest news - Chris Packham calls on UK government to ban fossil fuel advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9db4ec16-59bd-4311-8827-a26b6c1d0b26/Badvertising+book+cover+by+Andrew+Simms.JPG</image:loc>
      <image:title>Latest news - Chris Packham calls on UK government to ban fossil fuel advertising - Make it stand out</image:title>
      <image:caption>Sign the petition and send us your confirmation email to enter the prize draw for the Badvertising book or Darren Cullen artwork above.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/total-energies-advert-banned-but-not-shell-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/7af28878-7a73-4cc5-afc2-3e09a3139e0c/Total+X+twitter+ad+May+2024.png</image:loc>
      <image:title>Latest news - Total Energies advert banned for greenwash - but Shell let off the hook - Make it stand out</image:title>
      <image:caption>Above: a social media advert by Total Energies from September 2024 wad deemed misleading</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/67c94044-6d42-4306-86a8-493724d0865c/Shell_energy+transition_VML+2024.jpg</image:loc>
      <image:title>Latest news - Total Energies advert banned for greenwash - but Shell let off the hook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/cc694d11-7f94-4f1d-9a39-af24361ef18d/Shell+low+carbon+energy+solutions_bilboards_Waterloo2.jpeg</image:loc>
      <image:title>Latest news - Total Energies advert banned for greenwash - but Shell let off the hook - Make it stand out</image:title>
      <image:caption>Shell advert at London Waterloo train station, 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/medway-council-and-cheshire-west-amp-chester-council-both-ban-fossil-fuel-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e79d0f0b-ecd6-4d69-9b47-d4474596bff6/Toolkit+for+Decision+Makers+Report+cover.jpg</image:loc>
      <image:title>Latest news - Medway Council and Cheshire West &amp;amp; Chester Council both ban fossil fuel advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/its-world-snow-day-but-is-the-swedish-winter-disappearing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a0590ee1-c459-45df-b858-b7638af92a0f/IMG_3632+kopiera.png</image:loc>
      <image:title>Latest news - It's world snow day, but is the Swedish winter disappearing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e567b765-3085-488b-8f92-15ce07c4d17f/IMG_3635+kopiera.png</image:loc>
      <image:title>Latest news - It's world snow day, but is the Swedish winter disappearing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/4734783a-69f7-4a5a-8a8e-1a7d09b9f2f2/Ska%CC%88rmavbild+2025-01-18+kl.+10.23.44.png</image:loc>
      <image:title>Latest news - It's world snow day, but is the Swedish winter disappearing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/928f8099-a512-4232-970b-9ec1071e7b24/IMG_3589+med+logga+kopiera.png</image:loc>
      <image:title>Latest news - It's world snow day, but is the Swedish winter disappearing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/4734783a-69f7-4a5a-8a8e-1a7d09b9f2f2/Ska%CC%88rmavbild+2025-01-18+kl.+10.23.44.png</image:loc>
      <image:title>Latest news - It's world snow day, but is the Swedish winter disappearing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/major-swedish-transport-operator-ends-fossil-fuel-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/south-africas-fossil-fuel-industry-is-cleaning-up-its-image-with-sports</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-06</lastmod>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/time-for-transport-for-london-to-ban-high-carbon-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/af0f57e1-eb57-4ce4-aec4-c1ead71cb190/BP+ad+on+Westminster+tube+Sep2023+1+12.jpg</image:loc>
      <image:title>Latest news - Time for Transport for London to ban high-carbon advertising - Make it stand out</image:title>
      <image:caption>Picture: BP’s “And, not or” tube ad campaign at Westminster touted the company’s “increasing investment in the transition to lower carbon energy”while also promising to keep “oil and gas flowing”. In February 2025, BP announced it was scaling back its low carbon investment plans.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/sapped-by-sportswashing-get-your-nominations-in-for-the-bad-sport-awards-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/47e65be8-c90f-4411-baac-eb27d4eb23a4/Bad_Sport_Awards_logo_horizontal_23.png</image:loc>
      <image:title>Latest news - Sapped by sportswashing? Get your nominations in for the Bad Sport Awards 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/oil-and-gas-sportswashing-now-a-56-billion-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/02cbe90e-d6e7-4d93-8d05-f06110db23e4/GXsAHOQW4AA0Equ.jpeg</image:loc>
      <image:title>Latest news - Oil and gas ‘sportswashing’ now a $5.6 billion industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/81e43723-c0c5-4685-bef1-63844cee3c39/04B_Wankers+of+the+World_Partners+in+Crime_Manchester+billboard_Shell+2024_credit+Brandalism.jpeg</image:loc>
      <image:title>Latest news - Oil and gas ‘sportswashing’ now a $5.6 billion industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/liverpool-council-2024-advertising-policy-bans-some-harmful-product-but-not-fossil-fuels</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/645b0bab-189f-4429-a336-16db98a27e0e/Screenshot+of+prohibited+ads.+Edinburgh+Council+1.png</image:loc>
      <image:title>Latest news - Liverpool Council bans advertising for some harmful products - but not fossil fuels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/36851096-d4ab-49b3-9ae8-989f7171998f/Screenshot+of+prohibited+ads%2C+Edinburgh+Council+2.1.png</image:loc>
      <image:title>Latest news - Liverpool Council bans advertising for some harmful products - but not fossil fuels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/taking-demand-reduction-seriously-badvertising-event-liverpool-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5ce889d8-bc00-41c7-92ef-701422ff4bbb/Adblock+Bristol+community+arts+billboard+2022.jpg</image:loc>
      <image:title>Latest news - Taking Demand Reduction Seriously - Badvertising event in Liverpool, 23 September 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ebd4c694-9f61-4a3e-b91c-58e9a36ea502/Cllrs+Ewan+Tomeny%2C+Minesh+Parekh%2C+Ruth+Milsom+16.jpg</image:loc>
      <image:title>Latest news - Taking Demand Reduction Seriously - Badvertising event in Liverpool, 23 September 2024 - Make it stand out</image:title>
      <image:caption>Cross party support for fossil-fuel advertising bans with Sheffield Councillors Ruth Milsom and Minesh Parekh (Labour, Sheffield City Council) and Cllr Ewan Tomeny (Green, Wirral Council)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5b8eb2f6-5547-4d26-b407-5c0b89d51f2b/Sheffield_Telegraph-Oct+2024%2C+Minesh+Parekh+on+advertising.jpg</image:loc>
      <image:title>Latest news - Taking Demand Reduction Seriously - Badvertising event in Liverpool, 23 September 2024 - Make it stand out</image:title>
      <image:caption>Article in the Sheffield Telegraph and Sheffield Star calling for restrictions on harmful and intrusive outdoor advertising, 3 October 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/olympic-sportswashing-a-heat-wave</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/8e65fee6-cd5e-416a-aaec-099eb9d1e1d1/2024Olympics_OlympicTemps_en_title_lg.jpg</image:loc>
      <image:title>Latest news - Olympic Sportswashing: A Heatwave in Paris - Make it stand out</image:title>
      <image:caption>Climate Central</image:caption>
    </image:image>
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      <image:title>Latest news - Olympic Sportswashing: A Heatwave in Paris - Make it stand out</image:title>
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  <url>
    <loc>https://www.badverts.org/latest/polluters-on-the-podium-new-research-reveals-olympic-emitters</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-26</lastmod>
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  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-luton-airports-green-expansion-ads-banned</loc>
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    <lastmod>2024-07-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/8519b45f-9989-4cbe-b30d-c1af8b9dfaa2/luton_both_1200.jpeg</image:loc>
      <image:title>Latest news - Badvert of the month: Luton airport's "green" expansion ads banned - Make it stand out</image:title>
      <image:caption>Adverts in London Victoria Underground station and the New Statesman Magazine promoted Luton airports “green” expansion plans.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b6002994-e386-4be1-a080-7a1b7f88a501/LR_logo_1240x650px-4-1240x650-1.jpg</image:loc>
      <image:title>Latest news - Badvert of the month: Luton airport's "green" expansion ads banned - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.badverts.org/latest/olympic-smoke-rings-new-research-finds-that-just-three-olympic-sponsorships-create-more-emissions-than-eight-coal-plants-running-for-a-year</loc>
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    <lastmod>2024-07-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1720613649053-XYXXYC7DPDFJBS4O0SMZ/Screenshot+2024-07-10+at+13.13.06.png</image:loc>
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  <url>
    <loc>https://www.badverts.org/latest/green-steps-trampled-by-polluting-sponsors-at-euro2024</loc>
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    <lastmod>2024-06-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/53a611cf-7667-4729-b0bb-9f56a8f27b84/EURO24+Briefing%281%29.png</image:loc>
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  <url>
    <loc>https://www.badverts.org/latest/un-secretary-general-calls-for-fossil-fuel-ad-ban</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1717590339953-9SAQE5DDZR8I79QIW40T/08A_Matt+Bonner_Smoke+Screens_Shell+2024_credit+Brandalism.jpeg</image:loc>
      <image:title>Latest news - Stop ‘Mad Men fuelling the madness’- UN Secretary-General calls for fossil fuel ad ban - Make it stand out</image:title>
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      <image:title>Latest news - Stop ‘Mad Men fuelling the madness’- UN Secretary-General calls for fossil fuel ad ban - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.badverts.org/latest/sportswash-win-major-polluter-toyota-set-to-drop-olympic-sponsorship</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/304b6eec-c2d9-44f2-b54c-eeada33911c8/dd_graphic-1.png</image:loc>
      <image:title>Latest news - Sportswash win! Major polluter Toyota set to drop Olympic sponsorship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest news - Sportswash win! Major polluter Toyota set to drop Olympic sponsorship - Make it stand out</image:title>
      <image:caption>A different vision for a car company</image:caption>
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  </url>
  <url>
    <loc>https://www.badverts.org/latest/edinburgh-introduces-landmark-ban-on-advertisements-for-fossil-fuels-and-arms-manufacturers</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/4c826ebb-b2ac-4412-a899-28ff6a8a953e/Screenshot+2024-05-29+at+17.43.11.png</image:loc>
      <image:title>Latest news - Edinburgh introduces landmark ban on advertisements for fossil fuels and arms manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/2577a419-22a8-4f28-96e1-5bdde74ac0d7/Financial+Times%2C+Edinbrurgh+bans+SUV+and+fossil+fuel+ads%2C+May+2024.jpg</image:loc>
      <image:title>Latest news - Edinburgh introduces landmark ban on advertisements for fossil fuels and arms manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.badverts.org/latest/how-to-tackle-fossil-fuel-sponsorships-within-sports-ban-fossil-ads-webinar-8th-of-april</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/126eee43-02b9-4112-a25c-19ee1d50ee56/Webinar-5.jpeg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1716454519753-LAJKTYCFXL7TNZL5PIEF/karl-kohler-PHX5oV8yV38-unsplashGL%2Bkopiera.jpeg</image:loc>
      <image:title>Latest news - How to tackle fossil fuel sponsorships within sports  - Ban Fossil Ads Webinar 8th of April - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/measuring-the-climate-damage-of-airline-marketing-new-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/bec2d419-36d3-490d-9af7-f7dd6b0969ee/Screenshot+2024-04-22+at+12.04.43.png</image:loc>
      <image:title>Latest news - Measuring the climate damage of airline marketing - new research - Make it stand out</image:title>
      <image:caption>Emissions impact of six major international airlines. Read the full technical briefing and methodology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/37304cb6-918d-4881-bae7-0b1d3257c650/03_Bristol+British+Airways+subvertising.JPG</image:loc>
      <image:title>Latest news - Measuring the climate damage of airline marketing - new research - Make it stand out</image:title>
      <image:caption>Ad-hack by the Brandalism network in Bristol, UK, satirises British Airways’ 2024 advertising campaign by Uncommon agency. Photo credit: Brandalism.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/c7221902-ebfd-4cef-905a-2ed6580989f6/01_BERLIN+ad+hack+2024.JPG</image:loc>
      <image:title>Latest news - Measuring the climate damage of airline marketing - new research - Make it stand out</image:title>
      <image:caption>Art design: Michelle Tylicki. Photo credit: Stay Grounded.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/2c38e67d-1bcf-41bc-b1a2-204b89f682e3/Lyon.jpg</image:loc>
      <image:title>Latest news - Measuring the climate damage of airline marketing - new research - Make it stand out</image:title>
      <image:caption>“morbidJet” - a poster replacing an advert at a bus shelter in Lyon, France, satirises Easyjet airline’s marketing. Photo credit: Résistance à l'Agression Publicitaire.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5ed0cfb3-33e4-4f90-85c3-80c589cd3abf/02_Bristol+billboard+subvertising+%28Brandalism%29+2024.JPG</image:loc>
      <image:title>Latest news - Measuring the climate damage of airline marketing - new research - Make it stand out</image:title>
      <image:caption>Art design by Michelle Tylicki. Photo credit: Brandalism.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/misleading-saudi-aramco-ads-in-the-financial-times-reported-to-ad-watchdogs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5d5845e5-811a-40c6-ae94-68b3d1038bfb/Screenshot+2024-04-04+at+16.53.49.png</image:loc>
      <image:title>Latest news - Misleading Saudi Aramco ads in the Financial Times reported to ad watchdogs - Make it stand out</image:title>
      <image:caption>The Financial Times’ partnered content with Saudi Aramco</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/sheffield-kicks-out-polluting-ads-in-groundbreaking-new-policy</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/faf0c6b4-9a5c-4cdd-ac9d-9d4bb335b6bd/McCrispy+advert+Sheffield_1200.jpg</image:loc>
      <image:title>Latest news - Sheffield kicks out polluting ads in groundbreaking new policy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/36860efc-f6a1-472a-b627-462be18a11b5/sheffield+unhealthy+food+advert+2024_%21100.jpg</image:loc>
      <image:title>Latest news - Sheffield kicks out polluting ads in groundbreaking new policy - Make it stand out</image:title>
      <image:caption>Unhealthy food advert in Sheffield, March 2024.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/c8102994-ce31-4436-95b1-9d18f88349d6/wendies+ad+sheffield_1200.jpg</image:loc>
      <image:title>Latest news - Sheffield kicks out polluting ads in groundbreaking new policy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.badverts.org/latest/polluters-are-melting-the-winter-sports-they-sponsor-now-it-can-be-measured</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-easyjet-climate-ad-takes-passengers-for-a-ride</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1708510698220-UETNMG87CF3BIYK0DJ0L/easyjet_gatwickairport1+%281%29.jpeg</image:loc>
      <image:title>Latest news - Badvert of the Month: Easyjet climate ad takes passengers for a ride - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f5e8ee2e-05a1-4176-902e-99faacec923b/05_MattManson_EasyJet_Liverpool_Poster_LowRes-1200.jpeg</image:loc>
      <image:title>Latest news - Badvert of the Month: Easyjet climate ad takes passengers for a ride - Make it stand out</image:title>
      <image:caption>Above: A spoof artwork by Matt Manson takes aim at easyJet and its ad agency VCCP, in a project by activist network Brandalism.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/time-european-football-broke-up-with-polluting-sponsors</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-15</lastmod>
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      <image:title>Latest news - Time European football broke-up with polluting sponsors - Make it stand out</image:title>
      <image:caption>Erling Haaland promoting Etihad Airways, Creative Commons 2023</image:caption>
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  <url>
    <loc>https://www.badverts.org/latest/paris-stopsuv-vote-passes</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.badverts.org/latest/stockholm-region-bans-fossil-fuel-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9bceac62-f882-49a5-816f-f101f3103604/Stockholm+skyline</image:loc>
      <image:title>Latest news - Stockholm region bans fossil fuel advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-coca-cola</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e9157c00-88de-4dd8-b741-24f24f1989cd/Screen+Shot+2023-12-21+at+12.12.22.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Coca-Cola - Make it stand out</image:title>
      <image:caption>Coca-Cola ‘The World Needs More Santas’ 2023 ad campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f03efc10-625a-4f1c-b631-a312c8ddc769/IMG_0801.JPG</image:loc>
      <image:title>Latest news - Badvert of the Month: Coca-Cola - Make it stand out</image:title>
      <image:caption>Coca-Cola ‘Together for good’ ad campaign complained about by Adfree Cities, November 2022</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/the-asa-still-not-fit-for-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/12d51257-03c3-48c6-bcf5-a318213cbb59/Add+a+little+bit+of+body+text.png</image:loc>
      <image:title>Latest news - The ASA: still not fit for purpose - Make it stand out</image:title>
      <image:caption>Easyjet ad complained about by Adfree Cities and Badvertising in November 2021. The ASA declined to investigate as its Environment Research project was ongoing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/adblock-hackney-celebrate-high-carbon-ban</loc>
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    <priority>0.5</priority>
    <lastmod>2023-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/078b38f6-248f-44ec-aba4-ac4742766713/Hackney-870x653.png</image:loc>
      <image:title>Latest news - Adblock Hackney celebrate council high-carbon ad restrictions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.badverts.org/latest/bad-sport-awards-2023-winners-announced</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-29</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Latest news - Bad Sport Awards 2023: winners announced - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/fc4e392e-4ebc-4745-b2fe-a0c2a49d3d4c/BadSport_OwnGoal_Insta-2.png</image:loc>
      <image:title>Latest news - Bad Sport Awards 2023: winners announced - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/16cbd440-66d8-421b-8da3-43fd43f66b4c/BadSport_TPFAR_Insta-2.png</image:loc>
      <image:title>Latest news - Bad Sport Awards 2023: winners announced - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/49b09a4c-e355-4886-93f5-4f8e7a0ccf38/BadSport_BadBet_Insta.png</image:loc>
      <image:title>Latest news - Bad Sport Awards 2023: winners announced - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-bmw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9b0482ab-cff4-47d2-8b35-d1398542a61f/IMG_20231105_175809.jpg</image:loc>
      <image:title>Latest news - Badvert of the Month: BMW - Make it stand out</image:title>
      <image:caption>Billboard advert by BMW spotted on November 5th in Brussels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/97ecf73c-f936-4063-a8db-2063b5a2462d/image-29.jpeg</image:loc>
      <image:title>Latest news - Badvert of the Month: BMW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-hurtigruten-expeditions-cruises</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b69a7621-a4a2-4f53-9423-40615913ca66/image-28.jpeg</image:loc>
      <image:title>Latest news - Badvert of the Month: Hurtigruten expeditions cruises - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e11aac47-7fc2-4790-89f3-e2c1ffb087ef/Screenshot+2023-09-28+at+15.12.08.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Hurtigruten expeditions cruises - Make it stand out</image:title>
      <image:caption>Screenshot of Costa Cruise greenwash advertising. Credit: Opportunity Green</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/setting-the-tone-somerset-council-takes-the-lead-to-ban-high-carbon-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/35989927-3935-4de1-a7c4-444faacf7e91/Install+Advertise+Here.jpg</image:loc>
      <image:title>Latest news - Setting the tone? Somerset Council takes the lead to ban high-carbon advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-total-rugby-worldcup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/db669365-b33b-421c-817b-722a4ecb6ed5/coupe_du_monde_rugby_2023_EN.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Total Energies &amp;amp; the Rugby World Cup - Make it stand out</image:title>
      <image:caption>Advert for Total’s sponsoring of Rugby World Cup 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/83fe92cc-4644-4072-a6ce-994688dfb881/cover_copa_mundial_rugby_2023.jpg</image:loc>
      <image:title>Latest news - Badvert of the Month: Total Energies &amp;amp; the Rugby World Cup - Make it stand out</image:title>
      <image:caption>Total’s partnership with Rugby World Cup 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-vueling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b900a767-05d3-4db9-acf9-38bf4226941b/signal-2022-09-15-16-11-34-735.jpg</image:loc>
      <image:title>Latest news - Badvert of the Month: Vueling - Make it stand out</image:title>
      <image:caption>Vueling advert spotted at Saint Pancras train station, London</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/429e7e56-84bb-4198-9aa1-04b98fde9946/signal-2023-07-27-11-38-21-244-1.jpg</image:loc>
      <image:title>Latest news - Badvert of the Month: Vueling - Make it stand out</image:title>
      <image:caption>Vueling airline ads in the Guardian comments piece about airline advertising’s climate harm</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9c146b02-dc01-45e1-9ac8-62b43cc743f7/01+Aug+23_Climate+Change_Aramco_full.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Vueling - Make it stand out</image:title>
      <image:caption>Financial Times’ sponsored content by oil giant Aramco - 1st August 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/planes-on-the-brain-new-ministry-for-the-climate-emergency-campaign-on-dangers-of-aviation-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b5c7ae68-3af6-4e46-8eac-97cdefee89cd/Planes-on-the-brain-billboard.jpg</image:loc>
      <image:title>Latest news - Planes on the Brain: new Ministry for the Climate Emergency campaign on dangers of aviation ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-boohoo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f5d75f77-93b7-4b4a-8293-ed862ba1eea1/signal-2023-05-09-115630.jpeg</image:loc>
      <image:title>Latest news - Badvert of the Month: Boohoo - Make it stand out</image:title>
      <image:caption>Advert by fast fashion clothing brand Boohoo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e9b715d3-8de6-4ed4-a648-cf9969d4b3e3/signal-2023-04-26-131728.jpeg</image:loc>
      <image:title>Latest news - Badvert of the Month: Boohoo - Make it stand out</image:title>
      <image:caption>Advert for Boohoo spotted on London’s tube network on 19th February 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/emerging-issues-in-high-carbon-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/567c0430-331f-464b-ab06-b3fc9222ed92/Dissected+pic.jpg</image:loc>
      <image:title>Latest news - Emerging Issues webinar: a deep dive into some prominent high-carbon industries - Make it stand out</image:title>
      <image:caption>Greenpeace research into meat marketing myths</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e38d4528-02ac-4599-b074-35314619abc6/Screenshot+2023-06-30+at+10.27.14.png</image:loc>
      <image:title>Latest news - Emerging Issues webinar: a deep dive into some prominent high-carbon industries - Make it stand out</image:title>
      <image:caption>Fashion industry’s fossil fuel ties - research by Changing Markets Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/13fc682b-7186-411f-be3a-90c46424709e/Screenshot+2023-06-30+at+10.56.39.png</image:loc>
      <image:title>Latest news - Emerging Issues webinar: a deep dive into some prominent high-carbon industries - Make it stand out</image:title>
      <image:caption>HSBC’s adverts banned by the ASA following Adfree Cities’ complaint</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5013552f-2931-4229-914d-fa532857a043/Screenshot+2023-06-30+at+11.23.24.png</image:loc>
      <image:title>Latest news - Emerging Issues webinar: a deep dive into some prominent high-carbon industries - Make it stand out</image:title>
      <image:caption>Private jet advertising - a sector in constant expansion</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/promoting-pollution-from-fast-fashion-to-fancy-cruises</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f44906b8-cb2c-4329-af47-e8af5b6be026/Boohoo1_London2023.jpeg</image:loc>
      <image:title>Latest news - Promoting pollution - from fast fashion to fancy cruises - Make it stand out</image:title>
      <image:caption>Advert for fast fashion brand Boohoo - spotted in London’s tube (2023)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/fifa-shown-red-card-for-potentially-criminal-misleading-green-claims-over-world-cup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/34de0e78-4ba2-4520-af6e-bc3022d51e2a/Red+Card+AUT_U-21_vs._FIN_U-21_2015-11-13_%28238%29.jpg</image:loc>
      <image:title>Latest news - FIFA shown red card for potentially ‘criminal’ misleading green claims over World Cup - Make it stand out</image:title>
      <image:caption>Source: Wikimedia https://creativecommons.org/licenses/by-sa/3.0</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/financial-times-urged-to-drop-fossil-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d4e17962-e927-4a21-8e87-550e7f5bbb6b/Screenshot+2023-02-02+at+08.43.27.png</image:loc>
      <image:title>Latest news - Financial Times urged to drop fossil ads following ban of Repsol's greenwash ad - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/928b8b51-3516-4388-a652-b3ea22e812a9/Screenshot+2023-02-02+at+08.44.23.png</image:loc>
      <image:title>Latest news - Financial Times urged to drop fossil ads following ban of Repsol's greenwash ad - Make it stand out</image:title>
      <image:caption>Repsol’s ad featured in the Financial Times and ruled misleading by the ASA</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-esso-exxon-mobil</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/54512ac4-188d-4c99-bdc9-e7f87d2ad127/Screenshot+2023-05-18+at+13.02.02.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Esso (Exxon Mobil) - Make it stand out</image:title>
      <image:caption>Instragram advert for Esso promoting cycling to work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/69925bfc-5fde-4df8-b567-ec3e5e03d2a8/Screenshot+2023-05-17+at+16.37.32.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Esso (Exxon Mobil) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/14eeb771-42ac-44d9-9a41-2e6f3a0eff98/Screenshot+2023-05-17+at+16.41.09.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Esso (Exxon Mobil) - Make it stand out</image:title>
      <image:caption>Esso’s One Less Drive website page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/bfdc1d34-6b4e-4a76-a16b-b99e6708b144/HumbleOil.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Esso (Exxon Mobil) - Make it stand out</image:title>
      <image:caption>Advert for Humble Oil (now part of Exxon Mobil), 1962. The first international conference on climate change was held in 1961, and the fossil fuel industry had been researching the topic themselves for several years by this point, including a key 1957 study by Humble themselves.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/car-makers-blocking-climate-action-spend-billions-on-sports-sponsorship-new-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/17b66caf-9c44-4616-b1c0-31243061f4a7/773610cd-929a-4899-8112-b7995312b555.jpg</image:loc>
      <image:title>Latest news - Car makers blocking climate action spend billions on sports’ sponsorship - new report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f83e79c0-490d-4ebc-82e8-3911e528d6ab/dd_graphic-1.png</image:loc>
      <image:title>Latest news - Car makers blocking climate action spend billions on sports’ sponsorship - new report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/legal-advice-supports-councils-taking-action-to-ban-polluter-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/bf8fa84f-8466-4b1a-87fd-98289a178288/tingey-injury-law-firm-nSpj-Z12lX0-unsplash.jpg</image:loc>
      <image:title>Latest news - Legal advice supports councils taking action to ban polluter ads - Make it stand out</image:title>
      <image:caption>Photo by Tingey Injury Law Firm on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/new-report-provides-legal-ground-for-ending-high-carbon-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/7251dafa-c569-4bd9-8795-d7cc16395c00/Sk%C3%A4rmavbild%2B2023-04-19%2Bkl.%2B00.16.01.png</image:loc>
      <image:title>Latest news - New report provides legal ground for ending high-carbon advertising - Make it stand out</image:title>
      <image:caption>Badvertising New Sweden’s report. Available to download in Swedish here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/complaints-submitted-to-uk-and-dutch-regulators-over-shells-misleading-marketing-on-carbon-neutral-home-energy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5af673b0-3190-4710-97a0-ee098ad6ae13/Screenshot+2023-04-13+at+09.31.56.png</image:loc>
      <image:title>Latest news - Complaints submitted to UK and Dutch regulators over Shell’s misleading marketing on ‘carbon neutral home energy’ - Make it stand out</image:title>
      <image:caption>Shell Energy’s advertisement claiming to “make your home’s energy carbon neutral”. Source: Facebook</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-total</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/fea1e1f0-c8d2-4b08-8259-d1b88e901639/image-3.jpeg</image:loc>
      <image:title>Latest news - Badvert of the month: Total - Make it stand out</image:title>
      <image:caption>Total advert seen on 28 July 2022 at Eurostar terminal in Brussels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/7505d01a-e8a0-4366-a2d8-7a170f08a2e4/IMG_20230227_174825.jpg</image:loc>
      <image:title>Latest news - Badvert of the month: Total - Make it stand out</image:title>
      <image:caption>Image 1. Total Energies advert seen on 27 February 2023 at Brussels South Railway station. Caption: Total Energies, the company for all energies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/acbcac2d-1096-4c97-9252-bae0b4f885a5/IMG_20220625_083437.jpg</image:loc>
      <image:title>Latest news - Badvert of the month: Total - Make it stand out</image:title>
      <image:caption>Image 2. Total advert seen on 25 June 2022 at Brussels South Railway station. Caption: Energy is reinventing itself, Total is becoming TotalEnergies.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/professional-athletes-call-on-european-athletics-to-end-morally-indefensible-sponsorship-by-fossil-fuel-giant-shell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/afa442a6-a45b-44b4-8af5-1c8640ec8880/d42d9fb6-2daa-4f6c-a6ac-c8742edf0960.jpg</image:loc>
      <image:title>Latest news - Professional athletes call on European Athletics to end ‘morally indefensible’ sponsorship by fossil fuel giant Shell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f61501d4-e8ca-4897-aaca-4fd6954a83a1/048fa629-42ed-4c37-9023-9b41d3bf91ef.jpg</image:loc>
      <image:title>Latest news - Professional athletes call on European Athletics to end ‘morally indefensible’ sponsorship by fossil fuel giant Shell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/gothenburg-the-next-swedish-city-to-ban-fossil-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/6e8aca21-b56b-4892-b36e-90b465935a11/edvin-johansson-js6s1S4jzLc-unsplash.jpg</image:loc>
      <image:title>Latest news - Gothenburg, the next Swedish city to ban fossil advertising? - Make it stand out</image:title>
      <image:caption>Credit: Edvin Johansson on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-ford-the-snow-thief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f49bdf72-1c90-4d04-a894-076f283cf5cd/IMG_9875.JPG</image:loc>
      <image:title>Latest news - Badvert of the Month: Ford, the snow thief - Make it stand out</image:title>
      <image:caption>Ford “winter hero” advertisement in the Swedish national newspaper, Dagens Nyheter.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/dairy-company-arla-convicted-for-misleading-green-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0cd47da9-ffa0-4aac-9765-fd31c227f01c/Arla1+kopiera.jpg</image:loc>
      <image:title>Latest news - Dairy company Arla convicted for misleading green advertising - Make it stand out</image:title>
      <image:caption>Arla’s Net Zero Climate Footprint logo in Swedish</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/70d20258-1304-4750-963c-0c889bf6cf87/IMG_3041.JPG</image:loc>
      <image:title>Latest news - Dairy company Arla convicted for misleading green advertising - Make it stand out</image:title>
      <image:caption>Arla’s swedish milk bottle with Net Zero Climate Footprint label</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/new-badvertising-report-finds-major-polluters-melting-the-snow-of-the-winter-sports-they-sponsor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/120cc79c-5482-4520-a477-6a283627c51c/WinterSportsBlog.jpg</image:loc>
      <image:title>Latest news - New report finds major polluters melting the snow of the winter sports they sponsor - Make it stand out</image:title>
      <image:caption>People ski on a slope near Schladming, Austria. Photo: Matthias Schrader, AFP</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-toyota-hilux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/97781bd4-3b86-4791-b45c-1f9ba2409e8f/Bristol_Toyota_Hilux+Jan+2023.jpg</image:loc>
      <image:title>Latest news - Badvert of the month: Toyota Hilux - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/confronting-adnetzero-on-its-failure-to-tackle-high-carbon-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ac62eb9d-f04e-49e0-bcac-45ee2a783dab/FhzGjzOXEAIu3eL-2.jpeg</image:loc>
      <image:title>Latest news - Confronting AdNetZero on its failure to tackle high-carbon ads - Make it stand out</image:title>
      <image:caption>Protests against ad agencies’ ties with fossil fuel companies at the AdNetZero Awards ceremony in London - 17 November 2022</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/airline-greenwash-grounded-by-swedish-ad-regulator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b331722b-f846-46ca-82e1-0c25005ec6af/nick-herasimenka-DF4V0ec22tk-unsplash.jpg</image:loc>
      <image:title>Latest news - Airline greenwash grounded by Swedish ad regulator - Make it stand out</image:title>
      <image:caption>Image credit: Nick Herasimenka on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/84a7c080-323b-4365-b582-1d192424a67a/Screenshot_20220810-063535_Chrome.jpg</image:loc>
      <image:title>Latest news - Airline greenwash grounded by Swedish ad regulator - Make it stand out</image:title>
      <image:caption>Lufthansa advert found guilty of ‘greenwash’ by the Swedish advertising regulator</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/briefing-why-offsets-wont-solve-sports-climate-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ecc67c32-584c-47c3-83db-aeca0dae48e2/Carbon_Offsetting_Cover.png</image:loc>
      <image:title>Latest news - Briefing: Why offsets won’t solve sports’ climate problem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/emerging-concerns-holidays-abroad-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/4bad7312-e5dd-44c7-afd7-cca505288e59/signal-2022-11-17-12-39-29-245-3.jpg</image:loc>
      <image:title>Latest news - Emerging Concerns: Holidays abroad ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/c15a90a2-b948-473c-a47a-57993b39d664/Jet2_Birmingham+New+Street_2022-3.JPG</image:loc>
      <image:title>Latest news - Emerging Concerns: Holidays abroad ads - Make it stand out</image:title>
      <image:caption>Picture 1: Birming New Street Station - Network Rail. August 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a6a5470a-1110-4b24-a715-612b90968247/signal-2022-11-17-12-39-29-245-1.jpg</image:loc>
      <image:title>Latest news - Emerging Concerns: Holidays abroad ads - Make it stand out</image:title>
      <image:caption>Picture 2: Norwood Junction - Network Rail. November 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/17aee415-91d3-407e-ac1f-3de5f77bb87f/signal-2022-11-17-12-39-29-245-3.jpg</image:loc>
      <image:title>Latest news - Emerging Concerns: Holidays abroad ads - Make it stand out</image:title>
      <image:caption>Picture 3: East Croydon Station - Network Rail/TfL. November 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/856d7992-7b71-41ce-b53b-75e8829222d4/signal-2022-11-17-12-39-29-245.jpg</image:loc>
      <image:title>Latest news - Emerging Concerns: Holidays abroad ads - Make it stand out</image:title>
      <image:caption>Picture 4: London Bridge station - Network Rail. November 2022</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/calls-for-uk-public-transport-authorities-to-take-common-sense-measure-to-remove-ads-for-polluting-travel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/136205c2-ef08-466e-9b2d-0adff5102238/SUV+CUPRA_2-2.JPG</image:loc>
      <image:title>Latest news - Calls for UK public transport authorities to take common-sense measure to remove ads for polluting travel - Make it stand out</image:title>
      <image:caption>Advert for a polluting SUV spotted at Birmingham New Street Station</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e85d1146-ba0a-4338-a7f2-7c49396c8a4e/Ad+Revenue.png</image:loc>
      <image:title>Latest news - Calls for UK public transport authorities to take common-sense measure to remove ads for polluting travel - Make it stand out</image:title>
      <image:caption>Figure 1: Estimated share of TfL advertising revenue derived from high carbon transport goods and services and cars specifically.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f9ca08a8-aad1-49f6-bd6a-d557eaebdc76/UK2.png</image:loc>
      <image:title>Latest news - Calls for UK public transport authorities to take common-sense measure to remove ads for polluting travel - Make it stand out</image:title>
      <image:caption>Figure 2: Reduction in annual train journeys taken by English drivers compared to non-drivers, by income.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1f33f71d-ff44-41ad-b0c5-8813a4b2898e/London-2.png</image:loc>
      <image:title>Latest news - Calls for UK public transport authorities to take common-sense measure to remove ads for polluting travel - Make it stand out</image:title>
      <image:caption>Figure 3: Public transport mode share in journeys taken by London residents, by income and number of cars in household</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/stockholm-aims-for-a-fossil-ad-ban</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d8cce8af-a0ac-486c-a570-ef9aeac8aa8c/GL%2BFAB%212_pawel-czerwinski-_9dSF0Hwitw-unsplash%2Bkopiera%2B2.jpg</image:loc>
      <image:title>Latest news - Stockholm aims for a fossil ad ban - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/beyond-the-hype-advertisings-true-colours</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d51e7509-4a2c-48bc-b2f5-99ed109e42c6/8319_Billboard_Mockup_US-4.jpg</image:loc>
      <image:title>Latest news - Beyond the hype: advertising’s true colours - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e1d5c842-601b-4582-9950-f22528a527f3/MichelleTylicki07_London2020_WEB.jpeg</image:loc>
      <image:title>Latest news - Beyond the hype: advertising’s true colours - Make it stand out</image:title>
      <image:caption>Artwork by Michelle Tylicki. Installation by Brandalism, London 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ae5ce305-844b-4c20-88f3-bf120f3ba24d/BP+Possibilities+Everywhere+3.jpg</image:loc>
      <image:title>Latest news - Beyond the hype: advertising’s true colours - Make it stand out</image:title>
      <image:caption>BP ‘Possibilities Everywhere’ ad campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/fcb2e18c-9a9b-40ba-bcc4-74bbe594ae3c/IMG-20211019-WA0005.jpg</image:loc>
      <image:title>Latest news - Beyond the hype: advertising’s true colours - Make it stand out</image:title>
      <image:caption>Easyjet advert spotted in London, October 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3f023add-9347-46f5-b3ae-bb3defe9a3eb/image-6.png</image:loc>
      <image:title>Latest news - Beyond the hype: advertising’s true colours - Make it stand out</image:title>
      <image:caption>XR Doctors protest at Lords Cricket ground sponsored by JP Morgan, August 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5813f039-d2ac-4491-be45-dfdeed7011a6/01_22-06-24+-+26+SI+Meet+Up+Paris-017.jpg</image:loc>
      <image:title>Latest news - Beyond the hype: advertising’s true colours - Make it stand out</image:title>
      <image:caption>Subvertisers International Gathering in Paris hosted by RAP - June 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/854c93b0-ba57-453b-a016-f49edb24d4c8/03+-+MattBonner04_Bristol2020_WEB.JPG</image:loc>
      <image:title>Latest news - Beyond the hype: advertising’s true colours - Make it stand out</image:title>
      <image:caption>Artwork by Matt Bonner. Installation by Brandalism</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/62b2db1b-3d5b-432a-8c75-41c9078afe0a/Ryanair_Hogre_Brighton.jpeg</image:loc>
      <image:title>Latest news - Beyond the hype: advertising’s true colours - Make it stand out</image:title>
      <image:caption>Artwork by Hogre. Billboard installed by Brandalism in Brighton.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/bd88542e-007d-4601-8f78-e36eb401d366/FAB-400x269.jpeg</image:loc>
      <image:title>Latest news - Beyond the hype: advertising’s true colours - Make it stand out</image:title>
      <image:caption>Fossil Ad Ban campaign in Australia supported by practitioners in the medical profession</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/the-good-the-bad-and-the-ugly-a-review-of-adland-climate-initiatives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b6be9257-fd3a-4f16-b6f2-33a777f17781/05_MEDIACOM+DEMO+Adfree+Cities+National+Conference+Beyond+Consumerism+Conway+Hall+London-027+900.jpg</image:loc>
      <image:title>Latest news - The Good, the Bad and the Ugly: a review of adland climate initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/96036d52-1ec3-4655-aa56-121c537f114c/ANZ.png</image:loc>
      <image:title>Latest news - The Good, the Bad and the Ugly: a review of adland climate initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/466db051-becb-4877-bdb8-1a7e1c034dbd/IPA+Media+Climate+Charter.png</image:loc>
      <image:title>Latest news - The Good, the Bad and the Ugly: a review of adland climate initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/35b076eb-cb8b-4d04-8f59-57cd5d9ba4f8/ConsciousAdNetwork.png</image:loc>
      <image:title>Latest news - The Good, the Bad and the Ugly: a review of adland climate initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a1a4cfb1-d10b-4755-89d0-bc409ef3a938/FList.png</image:loc>
      <image:title>Latest news - The Good, the Bad and the Ugly: a review of adland climate initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a192a5cd-2730-48a1-aa43-0e72a181e9bb/Screenshot+2022-10-13+at+09.34.06.png</image:loc>
      <image:title>Latest news - The Good, the Bad and the Ugly: a review of adland climate initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1bf9b269-1630-4051-b03d-f8a1daf8139e/Screenshot+2022-10-13+at+09.32.04.png</image:loc>
      <image:title>Latest news - The Good, the Bad and the Ugly: a review of adland climate initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/c01f848c-33e7-4b19-b7e2-b0f0cf1e0ab0/PD.png</image:loc>
      <image:title>Latest news - The Good, the Bad and the Ugly: a review of adland climate initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/carbon-neutral-world-cup-claims-dangerously-misleading-as-advertising-complaints-lodged-across-europe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0bfc071b-212b-4c76-8618-fd546fb7bf19/FFC+Basic.png</image:loc>
      <image:title>Latest news - “Dangerously misleading” World Cup carbon-neutral claims trigger multiple complaints - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-hyundais-own-goal-of-the-century</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b4bde846-7c2f-4323-9c04-a73d008e7a3d/hyundaievents.jpg</image:loc>
      <image:title>Latest news - Badvert of the Month: Hyundai’s (own) “Goal of the Century” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/183e1733-f306-496b-8b67-cc6d52e3a4f9/Screenshot+2022-10-13+at+10.07.30.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Hyundai’s (own) “Goal of the Century” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/british-cycling-tell-shell-on-yer-bike</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/7fe10d8f-f5d3-402f-8018-7ef5b19ffe63/British+Cycling+%2B+Shell+square.jpg</image:loc>
      <image:title>Latest news - British Cycling, tell Shell "On yer bike!" - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/bad-sport-awards-2022-winners-announced</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f02ca1ed-16d6-4ba5-9e28-4419821abbaf/bad+sport+trophy.JPG</image:loc>
      <image:title>Latest news - Bad Sport Awards 2022: Winners announced - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ab29a508-04db-468e-a567-e6b70861e289/BadSport_Winner_Twitter.png</image:loc>
      <image:title>Latest news - Bad Sport Awards 2022: Winners announced - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/96379528-4ee5-4470-b8de-e309701032df/BadSport_TPFAR_Twitter.png</image:loc>
      <image:title>Latest news - Bad Sport Awards 2022: Winners announced - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/756c4c22-54cd-4aa6-948e-dfbce3bfcda3/BadSport_Thin-Ice_Twitter.png</image:loc>
      <image:title>Latest news - Bad Sport Awards 2022: Winners announced - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/adc2d3fb-ac41-4850-85fa-502741ebcf18/BadSport_OwnGoal_Twitter.png</image:loc>
      <image:title>Latest news - Bad Sport Awards 2022: Winners announced - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/hundreds-of-spoof-airline-adverts-installed-across-europe-and-the-uk-as-campaigners-demand-an-end-to-harmful-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/4389853c-86bc-4a83-9ede-5a1880899350/01_Hogre_Ruinair+Subvert_Brighton+2+2022+%281%29.jpeg</image:loc>
      <image:title>Latest news - Hundreds of spoof airline adverts installed across Europe and the UK as campaigners demand an end to harmful advertising - Make it stand out</image:title>
      <image:caption>Billboard installed by the Brandalism collective in Brighton. Artwork by Hogre</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/2d7c4cb7-b2f9-4d21-948a-b05d7637cb1f/03_Lindsay+Grime_Lufthansa+subvert+London+2022.jpeg</image:loc>
      <image:title>Latest news - Hundreds of spoof airline adverts installed across Europe and the UK as campaigners demand an end to harmful advertising - Make it stand out</image:title>
      <image:caption>Artwork installed by Brandalism in London. Artwork by Lindsay Grime</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b33d87c1-658c-4e5e-b7df-860c8554e226/20_Spelling+Mistakes+Costs+Lives_business+class+subvert_Norwich+2022.jpeg</image:loc>
      <image:title>Latest news - Hundreds of spoof airline adverts installed across Europe and the UK as campaigners demand an end to harmful advertising - Make it stand out</image:title>
      <image:caption>Installation in Norwich courtesy of Brandalism. Artwork by Spelling Mistakes Costs Lives</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9d61655a-42f8-458b-b6af-cbf1b613786e/12_SMKTS_Li%C3%A8ge+Airport+subvert+2022.jpeg</image:loc>
      <image:title>Latest news - Hundreds of spoof airline adverts installed across Europe and the UK as campaigners demand an end to harmful advertising - Make it stand out</image:title>
      <image:caption>Installation by LiègeSansPub. Artwork by Street Market Subvertiser</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0c5c0886-1460-4559-8d7c-f3b289755f7c/Extra_Soofiya_Adblock+Bristol+Paint+by+Numbers+2022.jpeg</image:loc>
      <image:title>Latest news - Hundreds of spoof airline adverts installed across Europe and the UK as campaigners demand an end to harmful advertising - Make it stand out</image:title>
      <image:caption>Community painting action by Adblock Bristol. Artwork by Soofiya</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/letter-a-low-carbon-advertising-policy-for-network-rail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a9890790-06a5-4961-87ff-c50b2b2996aa/F8F4FCAB-C94E-4E5C-8693-82C5373C3708.jpeg</image:loc>
      <image:title>Latest news - Letter: A low carbon advertising policy for Network Rail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/c6d122bd-aef3-41b4-92c8-36fe725c98f3/CUPRA.jpg</image:loc>
      <image:title>Latest news - Letter: A low carbon advertising policy for Network Rail - Make it stand out</image:title>
      <image:caption>1. SUV advert - Birmingham New St Station</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/6a49c264-225a-4469-8a9c-59195b69580c/NR_Balham.jpg</image:loc>
      <image:title>Latest news - Letter: A low carbon advertising policy for Network Rail - Make it stand out</image:title>
      <image:caption>3. Network Rail advert - Balham, London</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5840c8b9-e519-43fb-afc8-94bcab21e46b/Jet2Holidays.jpg</image:loc>
      <image:title>Latest news - Letter: A low carbon advertising policy for Network Rail - Make it stand out</image:title>
      <image:caption>2. Jet2Holidays ad - Birmingham New St.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-jet2holidays</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f45b27c2-57c4-426d-91c5-1eecb5ef298e/Jet2_Birmingham+New+Street_2022-2.JPG</image:loc>
      <image:title>Latest news - Badvert of the Month: Jet2holidays - Make it stand out</image:title>
      <image:caption>Advert for Jet2holidays spotted at Birmingham New Street station</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/geneva-the-next-city-to-ban-harmful-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/7dc42294-b1e9-452d-aea1-044892ecad01/29572761_1824358931202233_5030850301642196456_n.jpg</image:loc>
      <image:title>Latest news - Geneva, the next city to ban harmful advertising? - Make it stand out</image:title>
      <image:caption>Subvertising campaign in Geneva to denounce advertising’s climate impact. Credit: Genève sans publicités</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ed6c22e0-21ec-4f19-93ae-b3e3addb78e7/15894700_1637448603226601_4442802988800056240_n.jpg</image:loc>
      <image:title>Latest news - Geneva, the next city to ban harmful advertising? - Make it stand out</image:title>
      <image:caption>Advertising boards appropriated by citizens’ artistic expression in Geneva. Credit: Genève sans publicités</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9efe31d3-94a3-4609-a493-50b8346fe9c1/15873132_1636374236667371_4186832279719532267_n.jpg</image:loc>
      <image:title>Latest news - Geneva, the next city to ban harmful advertising? - Make it stand out</image:title>
      <image:caption>Advertising boards appropriated by citizens’ artistic expression in Geneva. Credit: Genève sans publicités</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/81f346db-8509-42d3-9263-1766cbf28a8e/IMG_2260.JPG</image:loc>
      <image:title>Latest news - Geneva, the next city to ban harmful advertising? - Make it stand out</image:title>
      <image:caption>Meetings at the Maison des Associations to plan for the initiative. Credit: Emmanuel Deonna</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/921a7ae6-81be-4cd4-869b-050b4a5bbd15/29572761_1824358931202233_5030850301642196456_n.jpg</image:loc>
      <image:title>Latest news - Geneva, the next city to ban harmful advertising? - Make it stand out</image:title>
      <image:caption>Cover-up action in Geneva to denounce advertising’s climate impacts. Credit: Genève sans publicités</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/889491c3-5d72-45b5-b5f4-90e5aa0b2bdf/Rue+des+Battoirs.jpg</image:loc>
      <image:title>Latest news - Geneva, the next city to ban harmful advertising? - Make it stand out</image:title>
      <image:caption>Advertising boards appropriated by citizens’ artistic expression in Geneva. Credit: Genève sans publicités</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/call-out-take-action-against-aviation-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/99dbf6fa-b483-4abc-a957-11b999578256/Picture+1.png</image:loc>
      <image:title>Latest news - Call Out: Take action against aviation advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/the-bad-sport-green-amp-sportswash-awards-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3a36ec7e-7099-4dd9-bbd5-458262cb13c7/8376_Bad_Sport_Awards_logo_blog_header.jpg</image:loc>
      <image:title>Latest news - The ‘Bad Sport’ Green &amp;amp; Sportswash Awards 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/airline-industry-advertising-is-fuelling-the-climate-emergency-and-needs-to-be-grounded</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/327f8774-26af-4f1d-ab2b-7c0a606f8225/8376_NWI_billboard_comp_Grounded_1.jpg</image:loc>
      <image:title>Latest news - Airline industry advertising is fuelling the climate emergency and needs to be grounded - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a48d0507-787b-461d-9028-fbd8aacf10a4/8376_NWI_billboard_comp_Planes-on-the-brain_1.jpg</image:loc>
      <image:title>Latest news - Airline industry advertising is fuelling the climate emergency and needs to be grounded - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9bf9d691-22db-4e3b-aa75-c19987d183da/8376_NWI_billboard_comp_Whipping-up-a-storm_1.jpg</image:loc>
      <image:title>Latest news - Airline industry advertising is fuelling the climate emergency and needs to be grounded - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvertising-in-the-spotlight-at-stockholm50</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/da8ac151-ba06-4aef-850a-1b2f8efd3601/Stockholm%2B50.jpg</image:loc>
      <image:title>Latest news - Badvertising in the spotlight at Stockholm+50 - Make it stand out</image:title>
      <image:caption>Badvertising at UNDP ‘We Don’t Have Time’ Dragon Den’s style event</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/calls-for-birmingham-council-to-show-climate-leadership-ahead-of-commonwealth-games</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/60da55f1-cd4b-4d37-8aba-1f50ea41da20/Birmingham-air-pollution-billboard-2017-Credit-Professional-Images-870x598.jpg</image:loc>
      <image:title>Latest news - Calls for Birmingham Council to show climate leadership ahead of Commonwealth Games - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/stockholm50-event-live-from-sweden-1st-june-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/2b6f5fa2-3b6c-455f-8d49-5e3aede2e69d/wizz+airline+billboard+2022+1200.jpg</image:loc>
      <image:title>Latest news - Join our Stockholm+50 event live from Sweden - 1st June 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/polling-finds-big-uk-majority-in-favour-of-curbs-on-polluting-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/8f426aaa-0ee7-40c6-b36e-4702bbd04279/Restrict+Ads+68%25_03.png</image:loc>
      <image:title>Latest news - Polling finds big UK majority in favour of curbs on polluting ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/easyjets-greenwash-adverts-under-scrutiny</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0d2602f0-0ccd-4fbd-9c1a-8844db1a28f0/Picture+1.jpg</image:loc>
      <image:title>Latest news - Easyjet’s greenwash adverts under scrutiny - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/cd16b412-791d-4c8c-a607-152b4f21aabe/Picture+1.jpg</image:loc>
      <image:title>Latest news - Easyjet’s greenwash adverts under scrutiny - Make it stand out</image:title>
      <image:caption>Picture 1: Easyjet advert seen in London Victoria station on 19th October 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/64ff22af-1528-48b1-acb4-14ed630334a4/Picture+2.jpg</image:loc>
      <image:title>Latest news - Easyjet’s greenwash adverts under scrutiny - Make it stand out</image:title>
      <image:caption>Picture 2: Easyjet advert seen in London Victoria station on 19th October 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0fb30ee4-01c6-49f8-a8ab-f5b3a4693ce8/Picture+1.jpg</image:loc>
      <image:title>Latest news - Easyjet’s greenwash adverts under scrutiny - Make it stand out</image:title>
      <image:caption>Picture 3: Easyjet ad seen in Metro newspaper on 1st November 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/7dc57376-967a-406e-b5d6-cc57f3deb704/Picture+2.jpg</image:loc>
      <image:title>Latest news - Easyjet’s greenwash adverts under scrutiny - Make it stand out</image:title>
      <image:caption>Picture 4: Easyjet ad seen in Metro newspaper on 1st November 2021</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-free-flights-for-plastic-bottles-greenwash-reaches-new-heights-with-manchester-city-x-etihad</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/76f93dfc-dddb-4e2d-88d9-bc2fa1bbf0e2/Etihad-MCRCity.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Free flights for plastic bottles? Greenwash reaches new heights with Manchester City x Etihad - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/59b28c73-3462-43e7-bfa0-10e538974b0a/Picture+2.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Free flights for plastic bottles? Greenwash reaches new heights with Manchester City x Etihad - Make it stand out</image:title>
      <image:caption>Manchester City Stay blue by going green campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/535d2d6f-fc71-43c6-a63d-7f71d8b1a2f6/Picture+3.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Free flights for plastic bottles? Greenwash reaches new heights with Manchester City x Etihad - Make it stand out</image:title>
      <image:caption>Etihad’s sustainability pledges - https://www.etihad.com/en/sustainability</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/uk-government-refuses-to-rule-suv-adverts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/89be4706-2cf4-4254-abc4-02598158eb2d/Ads+and+SUV+Demand+inforgraphic+4.jpg</image:loc>
      <image:title>Latest news - The UK government’s refusal to rule out SUV adverts - an act of criminal abdication?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-united-airlines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d94d51d0-454f-48fa-8f5d-494cf20f0106/Picture+1.jpg</image:loc>
      <image:title>Latest news - Badvert of the Month: United Airlines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/51542592-334a-4c4c-862c-95003e7e1f27/Picture+1.png</image:loc>
      <image:title>Latest news - Badvert of the Month: United Airlines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f6732333-d620-452d-bca8-689a8c5e044d/Picture+2.png</image:loc>
      <image:title>Latest news - Badvert of the Month: United Airlines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/8e2acfa7-3120-47d9-9400-def2ee81ba5a/Picture+3.png</image:loc>
      <image:title>Latest news - Badvert of the Month: United Airlines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/new-report-advertising-climate-chaos-measuring-the-co2-emissions-associated-with-adverts-for-cars-amp-airlines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e6d042b7-c17b-40f7-a8a6-99177c057709/FMR7aNDXEAUjy9Z.jpeg</image:loc>
      <image:title>Latest news - New report: Advertising climate chaos - measuring the CO2 emissions associated with adverts for cars &amp;amp; airlines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/6694257d-f01a-4ab6-8c53-ec877d943807/FMR40uJX0AA6qUd.jpeg</image:loc>
      <image:title>Latest news - New report: Advertising climate chaos - measuring the CO2 emissions associated with adverts for cars &amp;amp; airlines - Make it stand out</image:title>
      <image:caption>An advert for a gas-guzzling SUV by Volkswagen with the caption “Born confident”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/8af7e272-6414-48c3-a654-e1790480977c/FMR5LWKWUAIcxWw.jpeg</image:loc>
      <image:title>Latest news - New report: Advertising climate chaos - measuring the CO2 emissions associated with adverts for cars &amp;amp; airlines</image:title>
      <image:caption>British Airways promoting climate-damaging air travel with the caption: “There’s no time like now to book”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/greener-world-meat-dairy-lobby-wins-against-oatly-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a9222e61-9232-46a0-af76-5f970ba4b528/Picture+1.jpg</image:loc>
      <image:title>Latest news - 'A Greener World'? Meat and dairy lobby group wins against Oatly ads - Make it stand out</image:title>
      <image:caption>Above: a complaint against an Alpro’s almond drink advert was upheld in October 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/18fd3744-84db-4457-a144-290a3460b5d8/Picture+2.jpg</image:loc>
      <image:title>Latest news - 'A Greener World'? Meat and dairy lobby group wins against Oatly ads - Make it stand out</image:title>
      <image:caption>Above: No investigation was launched regarding EasyJet’s adverts in October 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/8229bcbf-adf2-4ffa-a172-519c382cdbf4/Picture+3.jpg</image:loc>
      <image:title>Latest news - 'A Greener World'? Meat and dairy lobby group wins against Oatly ads - Make it stand out</image:title>
      <image:caption>Above: 487 complaints to the above red meat advert were not upheld by the ASA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/a6f3cc54-95e1-4888-bec9-d4094c9f6872/Picture+4.jpg</image:loc>
      <image:title>Latest news - 'A Greener World'? Meat and dairy lobby group wins against Oatly ads - Make it stand out</image:title>
      <image:caption>Above: no investigation was launched into complaints made against McDonalds sustainability adverts during the UN climate talks in Glasgow in November 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ce16e520-dc66-4cab-afdc-754a02ba3f7a/Picture+4.png</image:loc>
      <image:title>Latest news - 'A Greener World'? Meat and dairy lobby group wins against Oatly ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-british-airways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/39efc1b4-add6-4010-a983-3b96fd302010/image.jpeg</image:loc>
      <image:title>Latest news - Badvert of the Month: British Airways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/should-it-believe-its-own-hype-from-engineers-of-demand-to-agents-of-positive-change-reality-or-advertisers-new-pipe-dream</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/514894cf-ba55-4fe8-ad44-351fbb7ed307/151549624_99a1de32dc_o.jpg</image:loc>
      <image:title>Latest news - Should it believe its own hype? From ‘engineers of demand’ to agents of positive change - reality or advertisers’ new pipe dream? - Make it stand out</image:title>
      <image:caption>Photo credit: Shiny Things, Advertising. Original image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b0be9cb0-f2be-46ca-a0d2-a8cc50b985b5/Screen+Shot+2022-01-06+at+17.37.51.png</image:loc>
      <image:title>Latest news - Should it believe its own hype? From ‘engineers of demand’ to agents of positive change - reality or advertisers’ new pipe dream? - Make it stand out</image:title>
      <image:caption>Source: Advertised Emissions, Purpose Disruptors (2021)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/91345c7c-8cab-47ce-955b-90bb4de2b70d/Screen+Shot+2022-01-05+at+14.47.18.png</image:loc>
      <image:title>Latest news - Should it believe its own hype? From ‘engineers of demand’ to agents of positive change - reality or advertisers’ new pipe dream? - Make it stand out</image:title>
      <image:caption>Source: Advertised Emissions, Purpose Disruptors (2021)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/48526d3d-3d33-4f07-b7c5-b78d354c9871/Screen+Shot+2022-01-06+at+17.34.31.png</image:loc>
      <image:title>Latest news - Should it believe its own hype? From ‘engineers of demand’ to agents of positive change - reality or advertisers’ new pipe dream? - Make it stand out</image:title>
      <image:caption>Source: Advertised Emissions, Purpose Disruptors (2021)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/advertising-drives-demand-for-suv-new-research-says</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f2c8d05e-ec48-492f-a104-8fab28a403a9/SUVReport.png</image:loc>
      <image:title>Latest news - Advertising drives demand for SUVs - new research says - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/6add7bbd-758f-46ed-8536-3bfaf2c73623/Bad_SUVsocial1b.jpg</image:loc>
      <image:title>Latest news - Advertising drives demand for SUVs - new research says - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d74efcfb-1064-4b05-b1f8-61a373f0d632/IMGP9455.JPG</image:loc>
      <image:title>Latest news - Advertising drives demand for SUVs - new research says - Make it stand out</image:title>
      <image:caption>Burg Arts, Bristol. Artwork by Matt Bonner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-easyjet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d89ade1f-1b13-42bd-af65-fab19ad19cbc/FFMc6ybXsAEhWnN.jpeg</image:loc>
      <image:title>Latest news - Badvert of the month: EasyJet - Make it stand out</image:title>
      <image:caption>Black Friday EasyJet advert in the Guardian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/39c3b5e3-a72a-40c5-939a-f51be729b463/259351834_313392153950962_6721562655281206493_n.jpg</image:loc>
      <image:title>Latest news - Badvert of the month: EasyJet - Make it stand out</image:title>
      <image:caption>Subvertising action against Black Friday in Brussels as part of the ZAP Games ‘Blackout Friday’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3793787e-5f4f-468f-ab81-1721363876ae/Screen+Shot+2021-12-01+at+16.43.51.png</image:loc>
      <image:title>Latest news - Badvert of the month: EasyJet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/advertising-regulators-repeated-failures-questions-its-role</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/230e2b86-03fa-4e3d-a1f3-2d2a7ed7da04/Add+a+little+bit+of+body+text.png</image:loc>
      <image:title>Latest news - Advertising regulator's repeated failures questions its role - Make it stand out</image:title>
      <image:caption>Above: ASA's Council overturned a draft ruling deeming ad to be “socially irresponsbile”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/c6c84905-a324-4d18-a54a-fd16a9f9f563/EasyjetAd.png</image:loc>
      <image:title>Latest news - Advertising regulator's repeated failures questions its role - Make it stand out</image:title>
      <image:caption>Above: Despite receiving complaints against easyJet’s “Destination Zero Emissions” ads in the run up to COP26, the ASA did not launch a formal investigation into the ads..</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1626885550594-B9REJASH5XU4O9A3WX0E/IMG_9623-624x418.jpg</image:loc>
      <image:title>Latest news - Advertising regulator's repeated failures questions its role - Make it stand out</image:title>
      <image:caption>Complaint to the ASA against Qatar Airways’ ad “Fly Greener” at the Euros 2020 results in dead end</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/55f46512-da09-40bf-97d9-e611913da56b/Chevron-screenshot-1-870x485.jpg</image:loc>
      <image:title>Latest news - Advertising regulator's repeated failures questions its role - Make it stand out</image:title>
      <image:caption>Complaint to the ASA against Chevron greenwash ad directed to US regulator</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/easyjets-greenwash-ads-subject-to-complaint-to-the-regulator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/648388eb-cdd0-4368-89d9-04e0d264d409/Coverpic1.png</image:loc>
      <image:title>Latest news - EasyJet's greenwash ads subject to complaint to the regulator - Make it stand out</image:title>
      <image:caption>Cover of the Times Earth supplement in association with easJeyt (22 July 2021)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e875fd76-ed1d-4551-8ef3-c2f0f6967a78/EasyjetAd.png</image:loc>
      <image:title>Latest news - EasyJet's greenwash ads subject to complaint to the regulator - Make it stand out</image:title>
      <image:caption>EasyJet’s “destination zero emissions” ad seen in London</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d3f64586-fa1e-4f4b-9b36-2f89468eff38/Easyjet2.png</image:loc>
      <image:title>Latest news - EasyJet's greenwash ads subject to complaint to the regulator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3199bddb-124d-42df-91b9-322181d06aa4/Easyjet3.png</image:loc>
      <image:title>Latest news - EasyJet's greenwash ads subject to complaint to the regulator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/30df058f-9802-4b76-a938-50f8baaa2f56/Easyjet4.png</image:loc>
      <image:title>Latest news - EasyJet's greenwash ads subject to complaint to the regulator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/towards-a-fossil-ad-ban-in-stockholm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/4bdded93-1f90-42cf-b2b8-43a524b6ff40/GP+action.png</image:loc>
      <image:title>Latest news - Towards a fossil ad ban in Stockholm? - Make it stand out</image:title>
      <image:caption>Greenpeace activists handing out fake ‘fossil cigarettes’ to politicians in Stockholm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/4aaab898-8b65-4d20-b4ac-42e3b1a39d44/GP+action2.png</image:loc>
      <image:title>Latest news - Towards a fossil ad ban in Stockholm? - Make it stand out</image:title>
      <image:caption>Greenpeace activists handing out fake ‘fossil cigarettes’ to politicians. Pictured here Sara Stenudd from the Left Party who is supportive of the fossil ad ban proposal.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/polluting-the-process-the-need-to-clean-climate-action-of-dirty-sponsors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d7942a4b-ab99-447b-ad5c-80708d2e6bc3/Sharma-LandRover.png</image:loc>
      <image:title>Latest news - Polluting the Process - the need to clean climate action of dirty sponsors - Make it stand out</image:title>
      <image:caption>Jaguar Land Rover, the company that filled UK streets with highly polluting SUVs, became an official COP26 partner on 16 September 2021. Pictured with Alok Sharma MP, COP President.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/76d13984-771a-41c9-b18a-375f1350e8c7/LandRoverAd.png</image:loc>
      <image:title>Latest news - Polluting the Process - the need to clean climate action of dirty sponsors - Make it stand out</image:title>
      <image:caption>Land Rover sponsored COP26 in Glasgow. Its advert appealing to driving without restrictions led to multiple complaints to the UK advertising regulator, the ASA in 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/446d038b-ad5e-4d27-b8ac-a31aeb24d3db/AirFrance.png</image:loc>
      <image:title>Latest news - Polluting the Process - the need to clean climate action of dirty sponsors - Make it stand out</image:title>
      <image:caption>Spoof poster targeting Air France’s sponsorship of the COP21 climate talks in Paris, 2015. Design by Matt Bonner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/europe-wide-action-grows-against-adverts-fuelling-climate-damage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1633605818958-FTNPXOXN67VPI89127BW/unnamed.jpg</image:loc>
      <image:title>Latest news - Europe wide action grows against adverts fuelling climate damage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-jeep-sweden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1628076296823-ETVTDGXDSUMA1PXMAMSJ/Sk%C3%A4rmavbild%2B2021-04-30%2Bkl.%2B12.01.17%2BJeep.jpg</image:loc>
      <image:title>Latest news - Badvert of the Month: Jeep - Make it stand out</image:title>
      <image:caption>Image: FCA Sweden, Jeep.se (the picture is cropped). Note: “Ekologisk” translates as both “ecological” and “organic” in Swedish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1628076632119-T8IYGGWFJTQV4QPINM4U/Sk%C3%A4rmavbild%2B2021-04-30%2Bkl.%2B12.01.17%2BJeep.jpg</image:loc>
      <image:title>Latest news - Badvert of the Month: Jeep - Make it stand out</image:title>
      <image:caption>Image: FCA Sweden, Jeep.se (the picture is cropped).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/airline-misses-euros-football-fans-with-pitchside-greenwash</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1626884765363-3OUHB9R4F2EU202K2JV6/IMG_9623-624x418.jpg</image:loc>
      <image:title>Latest news - Airline misleads Euros football with pitchside greenwash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1626884698484-R2VEDI065AN79I9RGFD1/Screenshot-2021-07-15-at-11.01.10-e1626369799138-1024x335.png</image:loc>
      <image:title>Latest news - Airline misleads Euros football with pitchside greenwash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1626884819433-UBKRHM4B77UL1K670E2V/IMG_9623-624x418.jpg</image:loc>
      <image:title>Latest news - Airline misleads Euros football with pitchside greenwash - Make it stand out</image:title>
      <image:caption>Qatar Airways ad shown during the Euros 2020; this picture taken during the England-Denmark semi-final on 7th July</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/north-somerset-council-votes-to-end-adverts-for-high-carbon-products</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1628700759174-LT6R7QES61UERBA3N20V/North+Somerset+Council+meme+7.jpg</image:loc>
      <image:title>Latest news - North Somerset Council votes to end adverts for high carbon products - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1626777389380-2LU3GRHSMI4EIYT6VPE1/Low+Carbon+Advertising+Policies+toolkit+cover-300.jpg</image:loc>
      <image:title>Latest news - North Somerset Council votes to end adverts for high carbon products - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/land-rovers-misleading-advert-complaint-to-uk-advertising-standards-authority</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1625646734258-CPBRCADC8Z9DO3XT6EWE/DSC_1943-02.jpeg</image:loc>
      <image:title>Latest news - Land Rover’s misleading advert: call for mass-complaint to the UK advertising authority - Make it stand out</image:title>
      <image:caption>Land Rover ad featured on 12th June 2021 in the Guardian magazine</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/shifting-views-lessons-from-high-carbon-bans-in-amsterdam-an-interview-with-femke-sleegers-from-reclame-fossielvrij</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1625045015716-6MY1EG7AVBCAS18JM0XO/Romy_Fernandez_03052021_OnlyFossil-FreeAdvertisingAmsterdamMetroStations_014.jpg</image:loc>
      <image:title>Latest news - ‘Shifting Views’: Lessons from high-carbon bans in Amsterdam - Make it stand out</image:title>
      <image:caption>Activists inside Amsterdam’s central metro station. Photo credit: Romy Fernandez</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1625045070096-7RY1TNQMG66DUFZ6L8ZQ/Sans+titre.png</image:loc>
      <image:title>Latest news - ‘Shifting Views’: Lessons from high-carbon bans in Amsterdam - Make it stand out</image:title>
      <image:caption>Dutch PM Rutte at Shell’s Generation Discover Festival</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1625045261023-S2LLHOXQLGD1E7DBOWLW/Amsterdam+Metro+met+wethouder+Marieke+van+Doorninck+-+Foto+Romy+Fernandez.jpeg</image:loc>
      <image:title>Latest news - ‘Shifting Views’: Lessons from high-carbon bans in Amsterdam - Make it stand out</image:title>
      <image:caption>Activists gathered outside the Amsterdam metro. Credit: Romy Fernandez</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1625045621129-9S2VIO67R39D4Z8TTSBY/amsterdam+metro+2.jpeg</image:loc>
      <image:title>Latest news - ‘Shifting Views’: Lessons from high-carbon bans in Amsterdam - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/norwich-city-council-calls-for-ethical-advertising-policy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1627546639260-PLQL92QKL3YIRN01DSO5/Norwich+City+Council+take+action+against+harmful+ads-500.jpg</image:loc>
      <image:title>Latest news - Norwich City Council calls for ethical advertising policy - Make it stand out</image:title>
      <image:caption>Image credit: Adfree Cities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1625161970504-XM55J6QLSK991OAW10R4/Norwich+Council+vote+2021.jpg</image:loc>
      <image:title>Latest news - Norwich City Council calls for ethical advertising policy - Make it stand out</image:title>
      <image:caption>Photo: Norwich City Council</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/5-things-you-can-do-to-stop-ads-fuelling-the-climate-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1620914746398-HU43F2EK86LDEAT9OQOD/Skip+Ad+copy.jpg</image:loc>
      <image:title>Latest news - 5 Things you can do to stop ads fuelling the climate crisis - Make it stand out</image:title>
      <image:caption>Image credit: Adblock Bristol</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/shifting-views-newweather-sweden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1622735763590-CSYAFTXS7Y64DO8ZZHHE/Sans+titre.png</image:loc>
      <image:title>Latest news - 'Shifting Views' - New Weather Sweden - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1623232064625-VPXJ2U40E3ISC9DFMVKV/anna1.jpeg</image:loc>
      <image:title>Latest news - 'Shifting Views' - New Weather Sweden - Make it stand out</image:title>
      <image:caption>Anna Jonsson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1623232097894-0IZV1HAQA849PUEXMDFV/Gunnar+IMG_0009%2B%283%29.jpg</image:loc>
      <image:title>Latest news - 'Shifting Views' - New Weather Sweden - Make it stand out</image:title>
      <image:caption>Gunnar Lind</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1622734949234-0LLH57FDGY25PVOK29HI/Sans+titre.png</image:loc>
      <image:title>Latest news - 'Shifting Views' - New Weather Sweden - Make it stand out</image:title>
      <image:caption>Caption: TV ad for Volvo V60</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-cupra-seat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1622720750744-WW0RXS8GU6PD0LNY0XQZ/IMG_20210510_180724875.jpg</image:loc>
      <image:title>Latest news - Badvert of the month: Cupra (SEAT) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/the-insidious-rise-of-surveillance-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1621415464486-6Y0X0XXNPP4F8F5GTG6K/homeschooling-5121262_1920.jpg</image:loc>
      <image:title>Latest news - The insidious rise of 'surveillance advertising' : New coalition to end online advertising to children - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-aramco</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1620205916728-ZP6P0IYJBQAUVV75A1ZH/aramco.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Aramco</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/arts-against-adverts-bristols-celebration-of-community-arts-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1619710914646-EUOD31F7GLT8O30CB915/Blog-Image1.png</image:loc>
      <image:title>Latest news - Arts against Adverts: Bristol’s celebration of community arts projects</image:title>
      <image:caption>Image credit: Adblock Bristol</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1619711063397-V21X1UQX7PX5WTM9TCRZ/BlogImage2.png</image:loc>
      <image:title>Latest news - Arts against Adverts: Bristol’s celebration of community arts projects</image:title>
      <image:caption>Burgh Arts City Farm - Image credit: Adblock Bristol</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1619711307698-FQ757UAXK8NH1ZHK77DP/BlogImage3.png</image:loc>
      <image:title>Latest news - Arts against Adverts: Bristol’s celebration of community arts projects</image:title>
      <image:caption>PRSC Outdoor Gallery - Image credit: PRSC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1619711402705-Q1GDJC32WXDA8XRXGKOA/BlogImage4.png</image:loc>
      <image:title>Latest news - Arts against Adverts: Bristol’s celebration of community arts projects</image:title>
      <image:caption>Carmen Beckford, social activist for her community - Image credit: Iconic Black Britons</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/a-bunch-of-green-lies-fossil-fuel-companies-greenwash-advertising-uncovered-by-clientearth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1619176091281-02H6LQJ3ITOP03DFUNEQ/billboard-2.jpg</image:loc>
      <image:title>Latest news - A bunch of green lies: Fossil fuel companies’ greenwash advertising uncovered by ClientEarth</image:title>
      <image:caption>Image credit: ClientEarth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1619174392976-IQJUKY8NPEKG5BDM0934/Aramco_Ad.png</image:loc>
      <image:title>Latest news - A bunch of green lies: Fossil fuel companies’ greenwash advertising uncovered by ClientEarth</image:title>
      <image:caption>Aramco - State-owned Saudi Arabian fossil fuel company and the largest corporate greenhouse emitter in the world (4% of historic carbon emissions since 1965). Image credit: ClientEarth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1619173908309-YP9D83TKW7OTLR4GP10U/ExxonMobil_Ad.png</image:loc>
      <image:title>Latest news - A bunch of green lies: Fossil fuel companies’ greenwash advertising uncovered by ClientEarth</image:title>
      <image:caption>ExxonMobil - the company’s algae biofuel project has been criticised for being a token project and for its lack of economic feasibility. The fossil fuel company is still heavily invested in fossil fuels and only spent 0.14% of its 2020 capital expenditure on biofuels. Image credit: ClientEarth</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/protests-against-suvs-and-car-advertising-in-belgium</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1617892617994-VGRZ41A0MAUF1UKXLZ1Y/Screen+Shot+2021-04-08+at+14.44.18.png</image:loc>
      <image:title>Latest news - Protests against SUVs and car advertising in Belgium</image:title>
      <image:caption>Image credit: IEW. French text in the image: Advertising for cars must be banned!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/mindgames-on-wheels-our-latest-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1617799173820-08I3AR7Z8NCZQ71U1OBF/largesuvs_light+with+title.png</image:loc>
      <image:title>Latest news - Mindgames on Wheels: Our latest report</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/momentum-in-liverpool-to-ban-high-carbon-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1617191681528-R9DGYHLXD9UW3QF3YP67/Bond+Street+South+proposal+-+rejected.jpg</image:loc>
      <image:title>Latest news - Momentum in Liverpool to ban high-carbon ads</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-emirates-kia-and-santos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1617294767726-G9GKRHRZJ592OBSEXTYI/SportsBadvert.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Emirates, Kia and Santos</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/local-authorities-and-the-sixth-carbon-budget-report-what-it-means-for-regulation-on-high-carbon-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1616083045457-5RYOSPSWPN3BZMGQG0B5/1_Buff-the-brand-head.jpg</image:loc>
      <image:title>Latest news - Local Authorities and the Sixth Carbon Budget: What it means for regulation on high-carbon advertising</image:title>
      <image:caption>Image credit: Adblock Bristol</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1616083965595-FY5478MQZIKKXBIXO3AB/Image1.png</image:loc>
      <image:title>Latest news - Local Authorities and the Sixth Carbon Budget: What it means for regulation on high-carbon advertising</image:title>
      <image:caption>Source: Local Authorities and the 6th Carbon Budget, p.29</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1616084053713-UCZN9O0FHWPS1XC37TTR/Image2.png</image:loc>
      <image:title>Latest news - Local Authorities and the Sixth Carbon Budget: What it means for regulation on high-carbon advertising</image:title>
      <image:caption>Source: Local Authorities and the 6th Carbon Budget, p.43</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/sweat-not-oil-why-sports-should-drop-advertising-and-sponsorship-from-high-carbon-polluters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1616076204557-3DMNW3QBFRBXGBPQ0IZE/Download+sweat+not+oil</image:loc>
      <image:title>Latest news - Sweat not oil: why sports should drop advertising and sponsorship from high carbon polluters.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/bristols-milestone-advertising-ban-what-about-ads-fuelling-the-climate-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1616002508563-XCFA1EWVF2ZBQKWCMN34/AdblockBristol.png</image:loc>
      <image:title>Latest news - Bristol’s milestone advertising ban: What about ads fuelling the climate crisis?</image:title>
      <image:caption>Image credit: Adblock Bristol</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/new-legal-arguments-support-ban-on-fossil-fuel-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1615474945096-QL0YFG0A8NKYSED2HNRE/Sans%2525252Btitre.jpg</image:loc>
      <image:title>Latest news - New legal arguments support end to fossil fuel advertising</image:title>
      <image:caption>Image credit: Adblock Bristol</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-land-rover2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1614879787200-4VKZ9R5YFDKY1WKKRQ86/Sans+titre.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Land Rover</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/national-newspaper-drops-high-carbon-adverts-for-fossil-fuels-flights-cars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1614859250167-603Q1FUHQIVXVUCT5C75/absolutvision-WYd_PkCa1BY-unsplash.jpg</image:loc>
      <image:title>Latest news - National Newspaper drops high-carbon adverts for fossil fuels, flights &amp;amp; cars</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/corporate-advertising-under-scrutiny-in-france</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1614858685237-EL7807OQ9VLTAZNO4ZPW/5822119106_b0fd4aca24_o.jpg</image:loc>
      <image:title>Latest news - Corporate advertising under scrutiny in France</image:title>
      <image:caption>Image credit: Frederic Bisson (original picture)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1613064419149-D137AK42Q4YJ2MO8FYES/PubConsomme.jpg</image:loc>
      <image:title>Latest news - Corporate advertising under scrutiny in France</image:title>
      <image:caption>Text in French: Advertising consumes the planet. Illustration Credit: Lucien Ledan • www.communication-utilite-publique.fr (Copyright Osama Jeljeli). Report available in French here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1613063496182-UTCNVEEKD2TXKMN4NS2N/LoiEvin.png</image:loc>
      <image:title>Latest news - Corporate advertising under scrutiny in France</image:title>
      <image:caption>Text in French: Advertising: the case for a Climate Evin law. Image credit: Kevin McElvaney / Greenpeace. Report available in French here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1613063644554-EYI9WYRHUIG8XLBX5JAN/AudiNature.png</image:loc>
      <image:title>Latest news - Corporate advertising under scrutiny in France</image:title>
      <image:caption>Example of a car ad featured in a natural background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1613063762980-EQO7T0VHU5JC7D4ILUEZ/photo-rencontres-BD.jpg</image:loc>
      <image:title>Latest news - Corporate advertising under scrutiny in France</image:title>
      <image:caption>Image credit: Résistance à l’Agression Publicitaire (R.A.P) https://antipub.org/asso/presentation/</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/latest/badvert-of-the-month-nissan-juke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1612460910579-B18UELJV5L0RLU2ZP62D/feb+badvert.png</image:loc>
      <image:title>Latest news - Badvert of the Month: Nissan Juke</image:title>
    </image:image>
  </url>
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      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1596030032241-E0HLGZPBFQJKTZ7XB07I/billboard+reading+%27consume+this%27</image:loc>
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      <image:title>Case studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1596104300056-BASKLAVG4WWIZ4YBMUSV/BADpageimage_casestudy1a.jpg</image:loc>
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      <image:title>Case studies - Best practice from around the world</image:title>
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      <image:title>Donate</image:title>
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      <image:title>Airline Advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1642704698955-R8F2E151EOZUHHD8960C/image.jpeg</image:loc>
      <image:title>Airline Advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Above: a 2026 analysis by Clean Creatives of 1,859 marketing campaign materials of fossil fuel companies outlined the shifting narrative of major polluters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1615474697434-SH3HN4QUSIAY4B63OQJH/Sans+titre.png</image:loc>
      <image:title>Fossil Fuel Advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1620205740203-JIQ4QSXFICWSNMS38UI3/aramco.png</image:loc>
      <image:title>Fossil Fuel Advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/stop-new-billboards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1645638290809-MD2AKCGIWEVV4BC5HFUT/BADpageimage_action2_new.jpg</image:loc>
      <image:title>Stop new billboards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1628278477718-44WATT4ZKVED3CT9P8JK/Ignore+the+Kids+Fokawolf+SUV+billboard+Bristol+2021+19+.jpg</image:loc>
      <image:title>Stop new billboards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1628596086129-L3QD05J4M4TBF5O547DB/Norwich+City+Council+take+action+against+harmful+ads-500.jpg</image:loc>
      <image:title>Stop new billboards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/engage-with-your-local-council</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1645638243663-KZYEBML9KNCKYGR57UJS/BADpageimage_action3_new.jpg</image:loc>
      <image:title>Engage with your local council</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/complain-to-the-regulator</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1645638328311-Z0ZM1Q7DTL4NMZNDZL28/BADpageimage_action4_new.jpg</image:loc>
      <image:title>Complain to the regulator</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/best-practice-from-around-the-world</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1645638175477-DR3OV8HCOL5L2QHJUBVA/BADpageimage_tool1_new.jpg</image:loc>
      <image:title>Best practice from around the world index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3f632fd2-69d8-438b-8bac-3d6f1ff94a94/unnamed.jpg</image:loc>
      <image:title>Best practice from around the world index - Make it stand out</image:title>
      <image:caption>Greenpeace activists handing out fake ‘fossil cigarettes’ to politicians in Stockholm following the launch of the ECI.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/9f149035-d0bd-4489-bf4e-5fe299dba8e4/unnamed-2.jpg</image:loc>
      <image:title>Best practice from around the world index - Make it stand out</image:title>
      <image:caption>Activists inside Amsterdam’s central metro station following a ban on fossil fuel advertising. Photo credit: Romy Fernandez</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/09de836b-7f64-484a-94a5-d2ff993923af/unnamed-3.jpg</image:loc>
      <image:title>Best practice from around the world index - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/learning-from-junk-food-advertising-bans</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1645638139090-3YL8SNK63R4T11NO7MSG/BADpageimage_casestudy2_new.jpg</image:loc>
      <image:title>Learning from junk food advertising bans</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/how-we-beat-big-tobacco-advertising</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1596104300056-BASKLAVG4WWIZ4YBMUSV/BADpageimage_casestudy1a.jpg</image:loc>
      <image:title>How we beat Big Tobacco Advertising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1596037116354-BHGY485U85VT7SMEU5WM/Badvertising_TobaccoReport_cover-mock-up.jpg</image:loc>
      <image:title>How we beat Big Tobacco Advertising</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/wpp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1739267366442-RTTUK1TZPEYUNCZF70ZC/WPP-hero_04.jpg</image:loc>
      <image:title>WPP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f0d16095-3d15-4412-b901-b59149d29bb4/Big+Oil+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/af458065-91f2-42f1-8654-c55c38cd4f32/Aviation+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e175af74-4c9f-4ab6-bcd2-66b5722fc989/Plastics+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/444c158e-312d-4f42-93b1-d5ad574207ab/Automotive+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/63b6cd38-94d4-499b-8977-78c20779eae2/Finance+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3b3964f2-e854-4b6a-959c-f373b2a3a98b/faq_5Artboard+1+copy-80.jpg</image:loc>
      <image:title>WPP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/wpp-big-oil</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1739265455173-ZH7XOJ1VSECBXA3ZTHFT/Big_oil-heroBig_oil_v4.jpg</image:loc>
      <image:title>WPP: Big oil</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/28c2abb4-ff9f-499c-a344-2aeae28a518c/image001.png</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Above: During BP’s “Possibilities Everywhere” campaign by Ogilvy, a subsidiary of WPP, more than 96% of BP’s annual spend was on oil and gas. The advertising campaign was reported to the OECD in 2019 by law firm ClientEarth for corporate greenwashing. Photo credit: Emily Atkin / Heated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ebf04b17-e8cf-4a28-b979-ddafbdc568fc/image003.jpg</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Above: Shell’s “Cleaner Energy” ads by WPP agency Wunderman Thompson (now VML) were banned by the UK Advertising Standards Authority (ASA) in 2023 for greenwashing. The ASA said the ads were misleading given that “large-scale oil and gas investment and extraction comprised the vast majority of the company’s business model in 2022 and would continue to do so in the near future.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1738757357803-3LU30ZH7P6RATFYCO7SW/Big+Oil+BP+Pinboard+V3.jpg</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5f2ab835-3425-49f8-803e-cfc541c8faf2/image004.png</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Above: WPP agency Wavemaker’s “Human Energy” ad campaign, launched in 2021. At the time of the ad, 97% of Chevron’s annual spending plan to 2028 was in fossil fuels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d12a4faa-3737-4fcd-885e-3f48767fe5bd/image006.png</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/69f11d5c-7339-43f5-b97b-e7334a19a12b/image008.png</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Above: adverts running in various publications between 2003-2006. Source: BP via The Guardian.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b6f1bf2f-a019-4921-b7d2-b0b4efe61c45/image010.png</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Above: The World Never Stops Moving (2023) WPP agency Wavemaker’s advert for Chevron, promoting oil and gas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d7bb07f4-38bd-46d6-845e-af9fdc475720/Big+Oil+Shell+Pinboard+V4.jpg</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/af458065-91f2-42f1-8654-c55c38cd4f32/Aviation+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP: Big oil</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e175af74-4c9f-4ab6-bcd2-66b5722fc989/Plastics+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Big oil</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/444c158e-312d-4f42-93b1-d5ad574207ab/Automotive+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/63b6cd38-94d4-499b-8977-78c20779eae2/Finance+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3b3964f2-e854-4b6a-959c-f373b2a3a98b/faq_5Artboard+1+copy-80.jpg</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/62617dde-8463-4f7a-b0b5-943c9d05d247/OECD+hero+image+for+web+2400x1322.png</image:loc>
      <image:title>WPP: Big oil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/wpp-aviation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1739266219349-2XUQ613UHPLGW4JOJQAH/Aviation-hero_02.jpg</image:loc>
      <image:title>WPP: Aviation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/93ad2109-7806-4e21-b086-a0f0f65e17dd/image001.png</image:loc>
      <image:title>WPP: Aviation - Make it stand out</image:title>
      <image:caption>Above: easyJet advert by VCCP and OMD (this advert was not created by WPP): “Taking advantage of this week’s great British heatwave, easyJet has been tempting sweaty commuters to pack their bags in search of colder climates”. 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e8f1aa90-26b5-4c43-a919-7500ed519289/image003.png</image:loc>
      <image:title>WPP: Aviation - Make it stand out</image:title>
      <image:caption>Above: Eurowings advert by WPP agency Scholz &amp; Friends. 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1738757354582-PDXZQCUY3VAHSOYXRSG8/Aviation+In+Page+V3.jpg</image:loc>
      <image:title>WPP: Aviation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0f2b5e39-6766-48df-ba3e-3bb36c529b74/image005.png</image:loc>
      <image:title>WPP: Aviation - Make it stand out</image:title>
      <image:caption>Above: 2014 The magic of flying ad by Ogilvy for British Airways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/82949b70-60ac-47f7-9aa9-fdee9edb4681/image007.png</image:loc>
      <image:title>WPP: Aviation - Make it stand out</image:title>
      <image:caption>Above: 2021 New York. We’re Back ad campaign by Ogilvy for British Airways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0dd2f23d-e9c8-4332-a3da-4748383580a5/image011.png</image:loc>
      <image:title>WPP: Aviation - Make it stand out</image:title>
      <image:caption>Above: 2023 Good Leads the Way ad campaign by Wunderman Thompson for United Airlines (this campaign was made with 72andSunny, which is not a WPP agency).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f0d16095-3d15-4412-b901-b59149d29bb4/Big+Oil+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Aviation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e175af74-4c9f-4ab6-bcd2-66b5722fc989/Plastics+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Aviation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/444c158e-312d-4f42-93b1-d5ad574207ab/Automotive+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP: Aviation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3b3964f2-e854-4b6a-959c-f373b2a3a98b/faq_5Artboard+1+copy-80.jpg</image:loc>
      <image:title>WPP: Aviation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/63b6cd38-94d4-499b-8977-78c20779eae2/Finance+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Aviation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/62617dde-8463-4f7a-b0b5-943c9d05d247/OECD+hero+image+for+web+2400x1322.png</image:loc>
      <image:title>WPP: Aviation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/wpp-plastics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1739266499567-993HTQFMKM4D0P3WB2SH/Plastics-hero_02.jpg</image:loc>
      <image:title>WPP: Plastics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3f289c7d-ba9c-4070-8868-d2526521375c/image001.png</image:loc>
      <image:title>WPP: Plastics - Make it stand out</image:title>
      <image:caption>Above: 2023 CocaCola #Take a Taste Now advert by WPP’s Open X and EssenceMediacom with DOOH.com, Studio Dialect, and JCDecaux. Photo credit: Campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1c7b941c-f5fa-4165-9d3f-aa9dcacfd7fd/image003.png</image:loc>
      <image:title>WPP: Plastics - Make it stand out</image:title>
      <image:caption>Above: 2023 CocaCola ad, The World Needs More Santas, by WPP’s VML.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1738757370358-K1ZRZ9KRCWTK69MJHO6B/Plastic+Dove+Pinboard+V3.jpg</image:loc>
      <image:title>WPP: Plastics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/473efa12-5db2-4766-9deb-31f7b1014b68/image005.png</image:loc>
      <image:title>WPP: Plastics - Make it stand out</image:title>
      <image:caption>Above: A CocaCola advert by WPP agency Ogilvy promotes plastic recycling. “The campaign received 54 million views and generated an 85% increase in awareness of Coca-Cola’s dedication to saving the environment. It also generated a 59% increase in awareness that Coca-Cola uses recyclable packaging.” CocaCola is facing legal action for deceiving consumers over its “recyclable” claims.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f0d16095-3d15-4412-b901-b59149d29bb4/Big+Oil+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Plastics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/af458065-91f2-42f1-8654-c55c38cd4f32/Aviation+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP: Plastics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/444c158e-312d-4f42-93b1-d5ad574207ab/Automotive+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP: Plastics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3b3964f2-e854-4b6a-959c-f373b2a3a98b/faq_5Artboard+1+copy-80.jpg</image:loc>
      <image:title>WPP: Plastics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/63b6cd38-94d4-499b-8977-78c20779eae2/Finance+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Plastics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/62617dde-8463-4f7a-b0b5-943c9d05d247/OECD+hero+image+for+web+2400x1322.png</image:loc>
      <image:title>WPP: Plastics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/wpp-auto</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1739266615511-J76YQFB8KYTPRXA2TK60/Auto-hero_02.jpg</image:loc>
      <image:title>WPP: Auto</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d3baa7d3-4a75-42f1-9cbb-c6266426f1e3/image001.png</image:loc>
      <image:title>WPP: Auto - Make it stand out</image:title>
      <image:caption>Above: ‘behind the scenes’ filming of an advert for Ford Bronco SUV, made with WPP agency GTB. Ford touts the Bronco models as “Built Wild for a thrilling off-road experience”. Ford has been a WPP client for 80 years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/cf8803d1-db19-41d5-8f8f-d843dfb5d26f/image003.png</image:loc>
      <image:title>WPP: Auto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/35c701b9-5757-4725-8a19-ef129c66a4a4/image005.png</image:loc>
      <image:title>WPP: Auto - Make it stand out</image:title>
      <image:caption>Above: Volvo advert (not made by WPP) https://www.mother.ly/news/volvo-ex90-ad/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/cf273fc1-a1be-464a-a617-d0d90bcc8b8b/image007.png</image:loc>
      <image:title>WPP: Auto - Make it stand out</image:title>
      <image:caption>Above: WPP agency The&amp;Partnership’s ad for Toyota, “Born to Roam”, was banned by the UK Advertising Standards Authority in 2023.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/8620b180-ca96-4ea3-8fe7-f9596c288341/image009.png</image:loc>
      <image:title>WPP: Auto - Make it stand out</image:title>
      <image:caption>Above: In a 2021 ‘Beyond Zero’ advert for Toyota from WPP agency The&amp;Partnership, the carmaker invites viewers to “imagine a better world where cars emit water, where accidents are avoided…”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f0d16095-3d15-4412-b901-b59149d29bb4/Big+Oil+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Auto</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/af458065-91f2-42f1-8654-c55c38cd4f32/Aviation+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP: Auto</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e175af74-4c9f-4ab6-bcd2-66b5722fc989/Plastics+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Auto</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3b3964f2-e854-4b6a-959c-f373b2a3a98b/faq_5Artboard+1+copy-80.jpg</image:loc>
      <image:title>WPP: Auto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/63b6cd38-94d4-499b-8977-78c20779eae2/Finance+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Auto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/62617dde-8463-4f7a-b0b5-943c9d05d247/OECD+hero+image+for+web+2400x1322.png</image:loc>
      <image:title>WPP: Auto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/wpp-fossil-banks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1739266818413-2JNMRIS5HLTRZ5JHK409/Banks-hero_02.jpg</image:loc>
      <image:title>WPP: Fossil banks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ca1a4ef9-3e86-4371-b3f4-75b8edfc0d5c/image001.png</image:loc>
      <image:title>WPP: Fossil banks - Make it stand out</image:title>
      <image:caption>Above: an HSBC advert by WPP agency Wunderman Thompson (now VML). The ad campaign boosted the bank’s ratings: “HSBC saw its number of trades go up about 30% on the back of it.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ec98aed8-260e-46e7-87f8-5640aa951f46/image003.png</image:loc>
      <image:title>WPP: Fossil banks - Make it stand out</image:title>
      <image:caption>Above: 2024 NatWest “Tomorrow Begins Today” campaign by WPP’s The&amp;Partnership. According to industry outlet The Drum, the campaign aimed “to drive re-appraisal of NatWest, modernising the bank to achieve sustainable growth.” NatWest continues to fund fossil fuels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/47762a8a-d418-4b1d-9af3-5ff89df33d0e/image005.png</image:loc>
      <image:title>WPP: Fossil banks - Make it stand out</image:title>
      <image:caption>https://drive.google.com/file/d/1nOpOUinHvpUQKw5YjjdBD6iFf_BIUEjv/view?usp=sharing https://www.performancemarketingworld.com/article/1890711/chase-launches-integrated-ad-campaign-platform-promote-uk-banking-app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/49d73d33-bb64-4dd0-ba5a-a7adccfe8439/JP+Morgan+Pinboard+FINAL.jpg</image:loc>
      <image:title>WPP: Fossil banks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5da9b504-2a78-4393-bb84-1e1344d21f17/02_high+res+HSBC+ad+%28b%29_London_16.10.21.jpeg</image:loc>
      <image:title>WPP: Fossil banks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/899b37ce-f3ec-422f-b777-03f7e024fd5a/Screenshot+2022-01-06+at+09.52.12.png</image:loc>
      <image:title>WPP: Fossil banks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f0d16095-3d15-4412-b901-b59149d29bb4/Big+Oil+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Fossil banks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/af458065-91f2-42f1-8654-c55c38cd4f32/Aviation+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP: Fossil banks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e175af74-4c9f-4ab6-bcd2-66b5722fc989/Plastics+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: Fossil banks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/444c158e-312d-4f42-93b1-d5ad574207ab/Automotive+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP: Fossil banks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3b3964f2-e854-4b6a-959c-f373b2a3a98b/faq_5Artboard+1+copy-80.jpg</image:loc>
      <image:title>WPP: Fossil banks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/62617dde-8463-4f7a-b0b5-943c9d05d247/OECD+hero+image+for+web+2400x1322.png</image:loc>
      <image:title>WPP: Fossil banks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/wpp-faqs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f0d16095-3d15-4412-b901-b59149d29bb4/Big+Oil+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: FAQs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/af458065-91f2-42f1-8654-c55c38cd4f32/Aviation+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP: FAQs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e175af74-4c9f-4ab6-bcd2-66b5722fc989/Plastics+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: FAQs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/444c158e-312d-4f42-93b1-d5ad574207ab/Automotive+Hero+Banner+v3_1.jpg</image:loc>
      <image:title>WPP: FAQs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/63b6cd38-94d4-499b-8977-78c20779eae2/Finance+Hero+Banner+V3_1.jpg</image:loc>
      <image:title>WPP: FAQs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/62617dde-8463-4f7a-b0b5-943c9d05d247/OECD+hero+image+for+web+2400x1322.png</image:loc>
      <image:title>WPP: FAQs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-05</lastmod>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/we-can</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0b0492ee-c6db-4319-a8cf-7f55dfd27c2d/Screenshot+2025-12-05+at+15.13.14.png</image:loc>
      <image:title>Campaigns - We Can… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1764953071597-E01IF27AGQEKGA1VSM9J/Front_Cover_Plus+Magazine+8035.jpg</image:loc>
      <image:title>Campaigns - We Can…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1764949488605-ISDTEZ93NENQ8EA3Y5JT/Spread-1Plus+Book+8001_0001_Spread-6Plus+Book+8001.jpg</image:loc>
      <image:title>Campaigns - We Can…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1764949489304-2DVON7YDTP8L020KM0T4/Spread-1Plus+Book+8001_0000_Spread-7Plus+Book+8001.jpg</image:loc>
      <image:title>Campaigns - We Can…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1764949510200-GOZ0DU5FA772JS48BPID/Spread-1Plus+Book+8001_0005_Spread-2Plus+Book+8001.jpg</image:loc>
      <image:title>Campaigns - We Can…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1764953075185-PCVOLMTNZPOGKFV0JDD9/Back_Cover_Plus+Magazine+8035.jpg</image:loc>
      <image:title>Campaigns - We Can…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1764951340145-KK9ANKG4QK5TFSJ5K6E3/iPhone_mockup_clay_1.png</image:loc>
      <image:title>Campaigns - We Can…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1764951341075-6IWYCUUM805QYHARGAIX/iPhone_mockup_clay_2.png</image:loc>
      <image:title>Campaigns - We Can…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1764951343884-J0S5O4GXU5UNVU7R2IQZ/iPhone_mockup_clay_3.png</image:loc>
      <image:title>Campaigns - We Can…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1764951344561-FOYUPFDAOLZNDQY3CX5H/iPhone_mockup_clay_5.png</image:loc>
      <image:title>Campaigns - We Can…</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/fossil-ads-help-end-pollution-promoting-ads-on-london-transport-sdt7l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1761666472117-CVYJEHD8Y1ZV5D1NT7EP/FossilAds_2.jpg</image:loc>
      <image:title>Campaigns - Fossil Ads - Help end pollution-promoting ads on London transport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1761666472473-0IU3QS6PA5HWFSSZE5KD/FossilAds_3.jpg</image:loc>
      <image:title>Campaigns - Fossil Ads - Help end pollution-promoting ads on London transport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1761666473617-K5Z4ZL880ASCEESTE1RI/FossilAds_5.jpg</image:loc>
      <image:title>Campaigns - Fossil Ads - Help end pollution-promoting ads on London transport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e8a04b0b-2062-4c7e-9790-38cc059c80b2/logo_faux_UK_colour.jpg</image:loc>
      <image:title>Campaigns - Fossil Ads - Help end pollution-promoting ads on London transport - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632750521659-27BXLJ4DA080GCXPL1ID/8319_Operating_Table_Billboard_UK.jpg</image:loc>
      <image:title>Campaigns - Fossil Ads - Help end pollution-promoting ads on London transport - “The brain pollution of advertising is one of the least talked about and understood aspects of the climate and public health crises. We need to end the badvertising that undermines climate action for both our health and our ultimate survival.”</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/big-oil</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/28c2abb4-ff9f-499c-a344-2aeae28a518c/image001.png</image:loc>
      <image:title>Campaigns - Big oil - Make it stand out</image:title>
      <image:caption>Above: During BP’s “Possibilities Everywhere” campaign by Ogilvy, a subsidiary of WPP, more than 96% of BP’s annual spend was on oil and gas. The advertising campaign was reported to the OECD in 2019 by law firm ClientEarth for corporate greenwashing. Photo credit: Emily Atkin / Heated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ebf04b17-e8cf-4a28-b979-ddafbdc568fc/image003.jpg</image:loc>
      <image:title>Campaigns - Big oil - Make it stand out</image:title>
      <image:caption>Above: Shell’s “Cleaner Energy” ads by WPP agency Wunderman Thompson (now VML) were banned by the UK Advertising Standards Authority (ASA) in 2023 for greenwashing. The ASA said the ads were misleading given that “large-scale oil and gas investment and extraction comprised the vast majority of the company’s business model in 2022 and would continue to do so in the near future.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1738757357803-3LU30ZH7P6RATFYCO7SW/Big+Oil+BP+Pinboard+V3.jpg</image:loc>
      <image:title>Campaigns - Big oil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5f2ab835-3425-49f8-803e-cfc541c8faf2/image004.png</image:loc>
      <image:title>Campaigns - Big oil - Make it stand out</image:title>
      <image:caption>Above: WPP agency Wavemaker’s “Human Energy” ad campaign, launched in 2021. At the time of the ad, 97% of Chevron’s annual spending plan to 2028 was in fossil fuels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d12a4faa-3737-4fcd-885e-3f48767fe5bd/image006.png</image:loc>
      <image:title>Campaigns - Big oil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/69f11d5c-7339-43f5-b97b-e7334a19a12b/image008.png</image:loc>
      <image:title>Campaigns - Big oil - Make it stand out</image:title>
      <image:caption>Above: adverts running in various publications between 2003-2006. Source: BP via The Guardian.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/b6f1bf2f-a019-4921-b7d2-b0b4efe61c45/image010.png</image:loc>
      <image:title>Campaigns - Big oil - Make it stand out</image:title>
      <image:caption>Above: The World Never Stops Moving (2023) WPP agency Wavemaker’s advert for Chevron, promoting oil and gas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d7bb07f4-38bd-46d6-845e-af9fdc475720/Big+Oil+Shell+Pinboard+V4.jpg</image:loc>
      <image:title>Campaigns - Big oil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/aviation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/93ad2109-7806-4e21-b086-a0f0f65e17dd/image001.png</image:loc>
      <image:title>Campaigns - Aviation - Make it stand out</image:title>
      <image:caption>Above: easyJet advert by VCCP and OMD (this advert was not created by WPP): “Taking advantage of this week’s great British heatwave, easyJet has been tempting sweaty commuters to pack their bags in search of colder climates”. 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e8f1aa90-26b5-4c43-a919-7500ed519289/image003.png</image:loc>
      <image:title>Campaigns - Aviation - Make it stand out</image:title>
      <image:caption>Above: Eurowings advert by WPP agency Scholz &amp; Friends. 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1738757354582-PDXZQCUY3VAHSOYXRSG8/Aviation+In+Page+V3.jpg</image:loc>
      <image:title>Campaigns - Aviation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0f2b5e39-6766-48df-ba3e-3bb36c529b74/image005.png</image:loc>
      <image:title>Campaigns - Aviation - Make it stand out</image:title>
      <image:caption>Above: 2014 The magic of flying ad by Ogilvy for British Airways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/82949b70-60ac-47f7-9aa9-fdee9edb4681/image007.png</image:loc>
      <image:title>Campaigns - Aviation - Make it stand out</image:title>
      <image:caption>Above: 2021 New York. We’re Back ad campaign by Ogilvy for British Airways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/0dd2f23d-e9c8-4332-a3da-4748383580a5/image011.png</image:loc>
      <image:title>Campaigns - Aviation - Make it stand out</image:title>
      <image:caption>Above: 2023 Good Leads the Way ad campaign by Wunderman Thompson for United Airlines (this campaign was made with 72andSunny, which is not a WPP agency).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/plastics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3f289c7d-ba9c-4070-8868-d2526521375c/image001.png</image:loc>
      <image:title>Campaigns - Plastics - Make it stand out</image:title>
      <image:caption>Above: 2023 CocaCola #Take a Taste Now advert by WPP’s Open X and EssenceMediacom with DOOH.com, Studio Dialect, and JCDecaux. Photo credit: Campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1c7b941c-f5fa-4165-9d3f-aa9dcacfd7fd/image003.png</image:loc>
      <image:title>Campaigns - Plastics - Make it stand out</image:title>
      <image:caption>Above: 2023 CocaCola ad, The World Needs More Santas, by WPP’s VML.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1738757370358-K1ZRZ9KRCWTK69MJHO6B/Plastic+Dove+Pinboard+V3.jpg</image:loc>
      <image:title>Campaigns - Plastics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/473efa12-5db2-4766-9deb-31f7b1014b68/image005.png</image:loc>
      <image:title>Campaigns - Plastics - Make it stand out</image:title>
      <image:caption>Above: A CocaCola advert by WPP agency Ogilvy promotes plastic recycling. “The campaign received 54 million views and generated an 85% increase in awareness of Coca-Cola’s dedication to saving the environment. It also generated a 59% increase in awareness that Coca-Cola uses recyclable packaging.” CocaCola is facing legal action for deceiving consumers over its “recyclable” claims.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/auto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/d3baa7d3-4a75-42f1-9cbb-c6266426f1e3/image001.png</image:loc>
      <image:title>Campaigns - Auto - Make it stand out</image:title>
      <image:caption>Above: ‘behind the scenes’ filming of an advert for Ford Bronco SUV, made with WPP agency GTB. Ford touts the Bronco models as “Built Wild for a thrilling off-road experience”. Ford has been a WPP client for 80 years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/cf8803d1-db19-41d5-8f8f-d843dfb5d26f/image003.png</image:loc>
      <image:title>Campaigns - Auto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/35c701b9-5757-4725-8a19-ef129c66a4a4/image005.png</image:loc>
      <image:title>Campaigns - Auto - Make it stand out</image:title>
      <image:caption>Above: Volvo advert (not made by WPP) https://www.mother.ly/news/volvo-ex90-ad/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/cf273fc1-a1be-464a-a617-d0d90bcc8b8b/image007.png</image:loc>
      <image:title>Campaigns - Auto - Make it stand out</image:title>
      <image:caption>Above: WPP agency The&amp;Partnership’s ad for Toyota, “Born to Roam”, was banned by the UK Advertising Standards Authority in 2023.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/8620b180-ca96-4ea3-8fe7-f9596c288341/image009.png</image:loc>
      <image:title>Campaigns - Auto - Make it stand out</image:title>
      <image:caption>Above: In a 2021 ‘Beyond Zero’ advert for Toyota from WPP agency The&amp;Partnership, the carmaker invites viewers to “imagine a better world where cars emit water, where accidents are avoided…”.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/fossil-banks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ca1a4ef9-3e86-4371-b3f4-75b8edfc0d5c/image001.png</image:loc>
      <image:title>Campaigns - Fossil Banks - Make it stand out</image:title>
      <image:caption>Above: an HSBC advert by WPP agency Wunderman Thompson (now VML). The ad campaign boosted the bank’s ratings: “HSBC saw its number of trades go up about 30% on the back of it.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/ec98aed8-260e-46e7-87f8-5640aa951f46/image003.png</image:loc>
      <image:title>Campaigns - Fossil Banks - Make it stand out</image:title>
      <image:caption>Above: 2024 NatWest “Tomorrow Begins Today” campaign by WPP’s The&amp;Partnership. According to industry outlet The Drum, the campaign aimed “to drive re-appraisal of NatWest, modernising the bank to achieve sustainable growth.” NatWest continues to fund fossil fuels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/47762a8a-d418-4b1d-9af3-5ff89df33d0e/image005.png</image:loc>
      <image:title>Campaigns - Fossil Banks - Make it stand out</image:title>
      <image:caption>https://drive.google.com/file/d/1nOpOUinHvpUQKw5YjjdBD6iFf_BIUEjv/view?usp=sharing https://www.performancemarketingworld.com/article/1890711/chase-launches-integrated-ad-campaign-platform-promote-uk-banking-app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/49d73d33-bb64-4dd0-ba5a-a7adccfe8439/JP+Morgan+Pinboard+FINAL.jpg</image:loc>
      <image:title>Campaigns - Fossil Banks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/5da9b504-2a78-4393-bb84-1e1344d21f17/02_high+res+HSBC+ad+%28b%29_London_16.10.21.jpeg</image:loc>
      <image:title>Campaigns - Fossil Banks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/899b37ce-f3ec-422f-b777-03f7e024fd5a/Screenshot+2022-01-06+at+09.52.12.png</image:loc>
      <image:title>Campaigns - Fossil Banks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/faqs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-27</lastmod>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/wpp-promoting-polluters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/brain-pollution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e8a04b0b-2062-4c7e-9790-38cc059c80b2/logo_faux_UK_colour.jpg</image:loc>
      <image:title>Campaigns - Brain pollution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632750456744-FCXAU5D8YA5IIWHUWRCM/8319_Joe_Brain_Pollution_Billboard_For_Web_UK.jpg</image:loc>
      <image:title>Campaigns - Brain pollution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632750521659-27BXLJ4DA080GCXPL1ID/8319_Operating_Table_Billboard_UK.jpg</image:loc>
      <image:title>Campaigns - Brain pollution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1633001331686-HNXU7YPM4EKQDN60C2G9/logo_faux_french_logo_colour.png</image:loc>
      <image:title>Campaigns - Brain pollution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632751928031-JAYTUDC58BU1SJ5U7LJ6/logo_faux_Denmark_colour.png</image:loc>
      <image:title>Campaigns - Brain pollution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632737824341-M4PUEHG6V58P3Q6M0TES/logo_faux_Spain_Colour.png</image:loc>
      <image:title>Campaigns - Brain pollution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632737810444-XNKKIBY1ZEJO0S528DU4/logo_faux_Italy_colour.png</image:loc>
      <image:title>Campaigns - Brain pollution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632737737638-5W21CMXXJE6MKTVZMSZS/logo_faux_USA_colour.png</image:loc>
      <image:title>Campaigns - Brain pollution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632737732695-CU5NCNZOX5DRASMGV4XM/logo_faux_Sweden_colour.png</image:loc>
      <image:title>Campaigns - Brain pollution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632737731447-LR2W7ADK6SR9BSNDHDF8/logo_faux_Germany_colour.png</image:loc>
      <image:title>Campaigns - Brain pollution</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/toynoca</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/bd93a754-954b-40d4-a813-80af4d382048/TOYNOCAR+%E2%80%93+We+need+to+apologise.jpg</image:loc>
      <image:title>Campaigns - TOYNOCA® - Make it stand out</image:title>
      <image:caption>TOYNOCA® – We need to apologise</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/6b995cef-5784-4c9d-b40e-e4b8f8f357b0/TOYNOCAR_logo_blog.jpg</image:loc>
      <image:title>Campaigns - TOYNOCA® - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/f1e4ed0a-b1c7-4538-972c-e83d47e7dbb6/8453_billboard_paris_mockup_2.jpg</image:loc>
      <image:title>Campaigns - TOYNOCA® - Make it stand out</image:title>
      <image:caption>TOYNOCA® – Vision 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badverts.org/campaign-updates/planes-on-the-brain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689607740423-XKIGVH9QLW41LEWZETDY/8376_NWI_billboard_comp_Planes-on-the-brain_flat_twitter_new-size.jpg</image:loc>
      <image:title>Campaigns - Planes on the brain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689607458538-A5AOKY1UEBJ19KPKWYDH/8376_NWI_billboard_comp_Grounded_flat_twitter.jpg</image:loc>
      <image:title>Campaigns - Planes on the brain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689607463696-KZODFORP04XM47V0N97H/8376_NWI_billboard_comp_Whipping-up-a-storm_flat_twitter.jpg</image:loc>
      <image:title>Campaigns - Planes on the brain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689606915767-JSJAC31XP192VKCCO734/BADVERTS+%E2%80%93+Airlines+adverts+are+whipping+up+a+storm+travel+brochure+_spread1.jpg</image:loc>
      <image:title>Campaigns - Planes on the brain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689606907208-GLWRC1M3UFJEWBVSME9A/BADVERTS+%E2%80%93+Airlines+adverts+are+whipping+up+a+storm+travel+brochure+_spread2.jpg</image:loc>
      <image:title>Campaigns - Planes on the brain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689606914232-Z63Z068MPMZFLIFZ70WC/BADVERTS+%E2%80%93+Airlines+adverts+are+whipping+up+a+storm+travel+brochure+_spread3.jpg</image:loc>
      <image:title>Campaigns - Planes on the brain</image:title>
    </image:image>
    <image:image>
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      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1707125306235-XAMFCFUCR61NXRCE1XTX/8367_NWI_Carwash_advertisements_AW_Page_3.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1707124462393-VPEQKMKGVLCSKQ9NCEV1/pigs+might+fly_billboard_mockup_6.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1707125315142-GWHLH3QT91T2CQY9LKXO/8367_NWI_Carwash_advertisements_AW_Page_2.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
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      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
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      <image:title>Ministry for the Climate Emergency</image:title>
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    <image:image>
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      <image:title>Ministry for the Climate Emergency</image:title>
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    <image:image>
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      <image:title>Ministry for the Climate Emergency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Ministry for the Climate Emergency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/bd93a754-954b-40d4-a813-80af4d382048/TOYNOCAR+%E2%80%93+We+need+to+apologise.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency - Make it stand out</image:title>
      <image:caption>TOYNOCA® – We need to apologise</image:caption>
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    <image:image>
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      <image:title>Ministry for the Climate Emergency - Make it stand out</image:title>
      <image:caption>TOYNOCA® – Vision 2024</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689607740423-XKIGVH9QLW41LEWZETDY/8376_NWI_billboard_comp_Planes-on-the-brain_flat_twitter_new-size.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689607458538-A5AOKY1UEBJ19KPKWYDH/8376_NWI_billboard_comp_Grounded_flat_twitter.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689607463696-KZODFORP04XM47V0N97H/8376_NWI_billboard_comp_Whipping-up-a-storm_flat_twitter.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689606915767-JSJAC31XP192VKCCO734/BADVERTS+%E2%80%93+Airlines+adverts+are+whipping+up+a+storm+travel+brochure+_spread1.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689606907208-GLWRC1M3UFJEWBVSME9A/BADVERTS+%E2%80%93+Airlines+adverts+are+whipping+up+a+storm+travel+brochure+_spread2.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689606914232-Z63Z068MPMZFLIFZ70WC/BADVERTS+%E2%80%93+Airlines+adverts+are+whipping+up+a+storm+travel+brochure+_spread3.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689606905300-M8KOPMG2GEZKUHEFGHJN/BADVERTS+%E2%80%93+Airlines+adverts+are+whipping+up+a+storm+travel+brochure+_spread4.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689606911925-BP5TWPZHEMNRAHO08VAN/BADVERTS+%E2%80%93+Airlines+adverts+are+whipping+up+a+storm+travel+brochure+_spread5.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689606904499-C99R5XEHKDH9TO6II8MU/BADVERTS+%E2%80%93+Airlines+adverts+are+whipping+up+a+storm+travel+brochure+_spread6.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1689606910126-URSR5TUFB6I31BS4WRUM/BADVERTS+%E2%80%93+Airlines+adverts+are+whipping+up+a+storm+travel+brochure+_spread7.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
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      <image:title>Ministry for the Climate Emergency</image:title>
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    <image:image>
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      <image:title>Ministry for the Climate Emergency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632750456744-FCXAU5D8YA5IIWHUWRCM/8319_Joe_Brain_Pollution_Billboard_For_Web_UK.jpg</image:loc>
      <image:title>Ministry for the Climate Emergency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1633001331686-HNXU7YPM4EKQDN60C2G9/logo_faux_french_logo_colour.png</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632737731447-LR2W7ADK6SR9BSNDHDF8/logo_faux_Germany_colour.png</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
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    <image:image>
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      <image:title>Ministry for the Climate Emergency</image:title>
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    <image:image>
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      <image:title>Ministry for the Climate Emergency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632737734238-IMJE1CJVII3MLMI2J3JX/logo_faux_UK_colour.png</image:loc>
      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
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      <image:title>Ministry for the Climate Emergency</image:title>
    </image:image>
    <image:image>
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      <image:title>Ministry for the Climate Emergency</image:title>
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    <image:image>
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      <image:title>Ministry for the Climate Emergency</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1632992754370-AOKB4FOFO5IMAP0SS1ED/Brain+Pollution+buy+more+still+2.jpg</image:loc>
      <image:title>Action page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Action page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/e5bb27f9-a53a-4866-b202-254228fdebea/Total+Greenwash+ad.png</image:loc>
      <image:title>Take action on fossil fuel greenwash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Take action on fossil fuel greenwash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Airline advertising sign up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.badverts.org/get-involved</loc>
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    <image:image>
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      <image:title>Badvertising sign up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.badverts.org/suv-ads-sign-up</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2022-01-14</lastmod>
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      <image:title>Take action against SUV ads - Make it stand out</image:title>
      <image:caption>Above: Spoof SUV advert installed by Adblock Bristol, 2020</image:caption>
    </image:image>
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    <priority>0.75</priority>
    <lastmod>2025-12-03</lastmod>
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  <url>
    <loc>https://www.badverts.org/briefings</loc>
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    <priority>0.75</priority>
    <lastmod>2024-10-30</lastmod>
  </url>
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    <lastmod>2025-12-05</lastmod>
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    <loc>https://www.badverts.org/in-the-press</loc>
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    <priority>0.75</priority>
    <lastmod>2023-06-21</lastmod>
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    <loc>https://www.badverts.org/gamechanger</loc>
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    <priority>0.75</priority>
    <lastmod>2023-07-12</lastmod>
    <image:image>
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      <image:title>Sports Sponsorship Pledge</image:title>
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      <image:title>Sports Sponsorship Pledge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.badverts.org/badvertising-book</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/8383eb47-39ef-4e08-b6c1-bf99d618817b/BadvertisingBook.png</image:loc>
      <image:title>Badvertising book - Make it stand out</image:title>
      <image:caption>Badvertising, polluting our minds and fuelling climate chaos. Use our special 25% discount code: BADVERTISING25 to pre-order your copy</image:caption>
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  </url>
  <url>
    <loc>https://www.badverts.org/airline-sponsorships-emissions-briefing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/3997fba3-1d3e-4abc-a1a5-b1913438f771/britishairways_England+Rugby.jpg</image:loc>
      <image:title>Airline Sponsorships briefing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Airline Sponsorships briefing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.badverts.org/ministry-for-the-climate-emergency-carwash</loc>
    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1707125316893-A73RM3X0KWHPK8AS1YKR/8367_NWI_Carwash_advertisements_AW_Page_1.jpg</image:loc>
      <image:title>Carwash</image:title>
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    <image:image>
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      <image:title>Carwash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1707125306235-XAMFCFUCR61NXRCE1XTX/8367_NWI_Carwash_advertisements_AW_Page_3.jpg</image:loc>
      <image:title>Carwash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1707124462393-VPEQKMKGVLCSKQ9NCEV1/pigs+might+fly_billboard_mockup_6.jpg</image:loc>
      <image:title>Carwash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1707125315142-GWHLH3QT91T2CQY9LKXO/8367_NWI_Carwash_advertisements_AW_Page_2.jpg</image:loc>
      <image:title>Carwash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1707124471160-PBVXGD1S1M358QOCK4GN/Now+with+improved+anti+flood+features_billboard_mockup_4.jpg</image:loc>
      <image:title>Carwash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1707125306161-SOF5UDZ8PRO41TQLAU4R/8367_NWI_Carwash_advertisements_AW_Page_4.jpg</image:loc>
      <image:title>Carwash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebd0080238e863d04911b51/1707124462099-791U4MEEGCHLRJ8GCAYE/Look+behind+the+car+advert_billboard_mockup_2.jpg</image:loc>
      <image:title>Carwash</image:title>
    </image:image>
    <image:image>
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      <image:title>Carwash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.badverts.org/toynocar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-10</lastmod>
    <image:image>
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